Bellevue, Washington, United States
As a seasoned SaaS Engineering leader, I've successfully led global software teams, delivering top-tier software solutions across diverse categories, including Enterprise and Small Business productivity solutions, Advertising infrastructure, and Digital Media. My career highlights include leading product and engineering teams at tech powerhouses such as Microsoft, Amazon, and Salesforce, as well as at venture funded startups like 4C Insights and the private equity-backed Mediaocean.
Leading EyeQ’s technology strategy and innovation roadmap, while overseeing engineering teams, to accelerate the development and deployment of AI-driven analytics and scalable platforms that support the company’s long-term growth.
Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Led Trax’s global Engineering and Product teams across Israel, Hungary, the US, the Philippines, and Sri Lanka, delivering AI-powered image recognition and augmented reality solutions at global scale—enabling CPG customers to execute in-store with real-time intelligence and drive the right actions, everywhere.
Mediaocean is the mission-critical platform for omni-channel advertising. With more than $200 billion in annualized media spend managed through its software. Mediaocean products power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. ▪︎Leading the 400-person Engineering team at Mediaocean with Engineering Centers in the US, Europe, India, Australia, Latin America and China. The teams delivered multiple releases of the Prisma-Media Management, Lumina-Media Planning, Ignitia-Media Finance, TVIQ-TV/CTV Forecasting and Scope-Closed Ecosystem Products to Media Agencies and brands across US, Europe & Asia. All major agency holding companies use Mediaocean as their “system of record” for all media buying. ▪︎Implemented process, culture and tooling changes across all remote teams to enable faster decision-making, increased software development agility, and enhanced velocity. These initiatives resulted in an average increase of ~50% in faster feature delivery. ▪︎Played a key role as a member of the core executive team that oversaw the acquisition of Flashtalking by Mediaocean and the subsequent sale of Mediaocean to CVC Capital.
4C (now Flashtalking-Scope by Mediaocean) is the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. ■ As CTO, led the recruitment and expansion of the 4C Insights Engineering team, growing it to 90 members. Together we established the architecture, processes, and culture that empowered the team to develop 'Scope'—a cloud-native Ad tech product tailored for media agencies and brands. Scope caters to over 100 agencies and brands across the US, Europe, and Asia, contributing to an annual revenue growth, reaching $50 million. ■ We led the formation of the Data Engineering and ML Operations team, which developed the Converged Media Planner for NBC-US and Disney-Star India. Our solution seamlessly combined data from Nielsen, Kinetiq, Inscape, and Trusignal. By establishing efficient data pipelines and integrating ML Operations, we provided a scaled machine learning-driven solution.
Responsible for the Technical Program Management team for the Salesforce Force.com platform. Led the Salesforce platform team through four releases of the platform that delivered major features for Enterprise clients and Application developers.