Bengaluru, Karnataka, India
I am a marketing manager at Zscaler, the leader in cloud security, where I look after demand generation and integrated campaigns initiatives for the EMEA region. I design and execute ROI-focused marketing campaigns that drive business growth, brand awareness, and customer engagement, leveraging data-driven and innovative strategies. With over four years of industry experience, I have a proven track record in B2B marketing, GTM strategy, and product marketing for SaaS solutions. I have successfully launched and managed multiple campaigns across channels and have also collaborated with cross-functional teams and external partners to deliver impactful events, webinars, and content. I hold an MBA from DoMS, IIT Madras and a joint master's program from Universität Passau, where I gained valuable insights into marketing analytics, digital marketing, and GTM.
• Performed market analysis on various tools and gamification solutions available in market. • Undertook profitability and risk analysis of various automation tools available and strategized adoption plans. • Performed Vendor analysis for 24+ vendors and worked with senior management to roll out proof of concepts.
• Executed brand activation as a part of the OMD (Oat Meal Drive) for Unibic in Modern Trade in the South Chennai region through in-store sampling, POSM material deployment etc. • Drew meaningful insights from the sales data analysis as well as primary research on consumer purchase behavior about sales trends in modern trade channel for the biscuit category • Carried out lead generation through the Institutional Channel for Unibic’s Protein bars and snacks bars
• Collected and analysed data on established and perspective customers, competitions and marketing channels. • Executed brand activation as a growth hacker for their online portal across Kolkata through email marketing, seminars, workshops etc. • Devised and executed brand building and lead generation strategies to increase the customer base by 300+ registered users on the portal. • Performed social media marketing to increase engagements by 15% on Facebook and Instagram