New Delhi, Delhi, India
Business Development Professional with a demonstrated history of working in Retail and E commerce Industry . Skilled in Category management , Procurement , Sales and Strategy formation .
Category Analytics: Perform data analysis using Advanced Excel to identify growth areas and execute ideas from reports, including weekly and monthly reports using various marketing dimensions and metrics (ECR, CTR, clicks, conversion reports and analysis, AOV). Marketing: Work closely with the digital marketing team to optimize spending and traffic across different digital channels, including promotions and campaign ads, cards, and banner placements. Marketing tool: Omniture. Portfolio Management: Focus on new brand acquisition, pricing strategy, category merchandising on the website, and product portfolio management. Marketing: Work closely with the digital marketing team to optimize spending & Traffic across different digital channels, Promotions & campaigns ads, cards and banner placement. Marketing tool - Omniture Portfolio Management: New brand acquisition & pricing strategy, category merchandising on the website, product portfolio.