Canada
Content marketing leader with product marketing chops. I build programs that move pipeline. 9+ years in B2B SaaS. Moved conversion rates 62%, grew pipeline 25%, built campaigns delivering 3x engagement. Career spans scrappy startups to Google and Pearson — I know how to do a lot with a little. At Modern Campus, led content and demand strategy that improved MQL-to-SQL 62% and pipeline 25%. Built the Modern Campus Awards campaign from scratch — it's still running and being replicated across product lines. At SearchUnify, owned product launches for an AI-powered platform, positioning it as a Forrester Wave "Strong Performer" alongside Coveo and Elastic. Beat adoption targets 50% in 90 days. I bridge content and product marketing — brief analysts, build battle cards, write copy that converts. Most people pick one lane. The overlap is where the good work happens. Looking for senior content or product marketing roles at B2B SaaS companies with a real story to build. ✓ 62% MQL-to-SQL ✓ 25% pipeline growth ✓ Forrester Wave "Strong Performer" ✓ 3x campaign engagement
Modern Campus provides SaaS solutions to the higher education industry, empowering institutions to attract, engage, and retain learners. Led content strategy, demand generation, and sales enablement initiatives across multiple products. • Developed content strategies aligned with sales teams and product offerings to drive lead generation and conversions. • Produced compelling messaging and narratives to position Modern Campus’s solutions in a competitive market. • Collaborated with sales and product teams to create sales enablement materials, including pitch decks, case studies, and content for prospect outreach. • Managed cross-functional teams to ensure marketing campaigns and messaging were aligned with customer needs and business goals. • Improved MQL to SQL conversion rates by 62% within a year by aligning content with customer personas and journey stages. • Implemented a sales enablement platform that streamlined asset management and content delivery to sales teams.
• Managed web content using Adobe Experience Manager to ensure brand consistency • Collaborated with marketing and design teams to update Scotiabank website • Copyedited and proofread marketing content for tone consistency • Migrated internal employee community from Jive to Adobe Experience Manager
Led the marketing team for SearchUnify, an AI-driven enterprise search platform by Grazitti Interactive, positioning it against competitors in the AI search space. Hired, mentored, and managed a team of creative marketing professionals. • Developed and executed go-to-market strategies for SearchUnify, focusing on AI-powered search capabilities for enterprise customers. • Created and implemented sales enablement tools, including pitch decks, playbooks, case studies, and demo assets, tailored to sales teams and customer personas. • Collaborated with product, sales, and customer success teams to gather insights on customer use cases and needs. • Led content strategy and created compelling, market-facing messaging around SearchUnify’s search and AI features. • Worked closely with analysts, including Forrester and TSIA, to refine competitive positioning and market narratives. • Engaged with customers, sales teams, and partners to ensure alignment in messaging and product value articulation. • Managed the creation of thought leadership content, customer success stories, and technical blogs to showcase product differentiation. • Drove a 20% year-over-year increase in website traffic through targeted content and sales collateral. • Boosted webinar attendance by 50% through targeted demand gen campaigns and customer engagement. • Successfully launched new product features with comprehensive go-to-market plans and cross-functional collaboration.
Led a high-performing content team to serve the content needs of both Grazitti and its customers, including Adobe, Gigamon, and Arcadia Data. • Hired, mentored, and managed a team of copywriters, technical documentation writers, and editors. • Led the team that provided content services to Grazitti’s high-tech clients. • Maintained a 90%+ client retention rate and drove 50%+ expansion. • Created and executed content marketing strategies for high-tech companies. • Produced content for various formats, including blogs, white papers, social media, and press releases. • Developed content calendars, conducted content audits, and optimized content performance.
Provided strategic guidance for a legal technology startup focused on simplifying legal processes and enhancing access to legal services. Helped shape product positioning, identify customer pain points, and develop marketing strategies targeted to legal professionals and firms.