Charlotte, North Carolina, United States
An accomplished sales enablement and marketing professional with a proven track record of driving training programs, scaling enablement initiatives, and enhancing GTM execution. A proactive relationship builder with extensive experience in collaborating cross-functionally, developing new roles and processes, and influencing leadership. An expert content strategist skilled at simplifying complex concepts, writing and designing targeted training content that empowers sales teams to save time and improve win rate.
• Promoted twice in-role based on exceeding performance, commercial expertise, and strong cross-functional relationships • Developed, launched, and measured new enablement strategies and training programs for 1600+ global salespeople, leading to a 98%+ satisfaction rating from leadership and sales teams • Awarded Best Program for Sales Training and Performance that enabled sales teams to exceed key revenue/opportunity capture target by 15%+ globally • Worked closely with leadership, Product Marketing, Sales Operations, Support, and Strategy teams to gain alignment and deliver targeted training programs to support global product go-to-markets (GTMs) • Supported content centralization of multiple systems and company-wide launch of Expedia Seismic CMS site housing sales knowledge and content, resulting in search-time savings and well-timed knowledge delivery • Designed supporting job aids, battlecards, training decks, and more in Canva, Seismic, PowerPoint, and Figma
• Developed GTM and sales enablement strategy to drive company’s #1 adoption goal, enabling price consistency for travelers from search to checkout • Created global go-to-market strategies by product launch
• Established new lead development role and developed new processes and best practices • Consistently exceeded sales quota goals • Developed playbook and messaging for outbound event campaigns in partnership with marketing
• Coordinated three annual campus-wide events for 1200+ attendees, managed 10+ conferences • Hired and trained four conference assistants in event planning and conference operations and logistics • Selected and contracted local food trucks and other vendors, managed their services at three annual events
• Programmed events and fostered positive community for 22 first-year co-ed residents • Responded quickly to emergency situations and communicated efficiently with professional staff
• Managed projects for academic research marketing initiatives to launch research grant program and increase academic research web presence • Analyzed web analytics using Oracle Business Intelligence and measured research marketing initiatives’ success, total visits increased 100%+, global MQL conversion 28.2% resulting in several new leads for the program • Developed turnkey solutions for international roundtables, sales enablement, and future marketing plans