Columbus, Ohio Metropolitan Area
- Developed, executed and analyzed the overall marketing strategies, yearly budget and on-going marketing support for two brands and their software offerings within EverCommerce's Home Services Portfolio. - Managed two email marketing automation software platforms; Marketo and SharpSpring. By developing email content for consistent outreach to customers and prospects. Created nurture programs, landing pages and forms, as well as any ad-hoc email campaigns to ignite and engage top of funnel prospects and customers. - Was responsible for reporting on each company's performance throughout each stage of their respective sales funnels to ensure we're on track to meet quarterly OKRs and monthly/quarterly customer acquisition goals. - Acted as the brand's project manager to ensure ad-hoc projects and campaigns are completed in a timely manner and within budget guidelines such as; webinar, events and launching industry specific content. - Executed, managed and reported on both brand's website traffic, social media presence as well as pay per click ads inside Google Analytics.
- Acted as the System Administrator on Congressional Bank's 3 main software platforms; Velocify CRM, EncompassLOS and Five9. - Created and executed the overall brand strategy for Congressional Bank's loan products by exhausting all lead generation channels and marketing campaigns. - Reported and analyzed all lead and campaign performance, helped senior leadership make educated decisions on spend, leads and campaigns. - Designed eye catching and informative direct mail flyers. - Maintained Congressional Bank's uniform by abiding by the company's values and brand.