Istanbul, Türkiye
Led EU to Caucasus–Central Asia transportation and Turkey import operations, optimizing cost, service and carrier performance through network optimization and continuous improvement. Owned 4PL management and customs compliance (AEO, ISO 9001/27001), ensuring operational governance and audit readiness. Developed internal tools to enable real-time visibility and performance tracking.
Supported sales planning and forecasting processes by allocating targets and monitoring performance metrics across time periods. Conducted gap, risk and opportunity analysis using descriptive and predictive analytics, contributing to significant sales performance improvement. Built and maintained dashboards for forecasting KPIs and delivered ad-hoc business analyses to support decision-making and cross-functional planning.
Managed pre-season stock mix planning and sales budgeting across international markets based on customer profiles, seasonality and category performance. Developed country level product allocation strategies aligned with demand potential and commercial objectives. Monitored in-season performance and adjusted pricing, discounting, returns and inventory transfer decisions based on sales and macroeconomic trends.