Matthew Benjamin

Most Impactful Social Trip in the World | Sustainable School Uniforms | Best CSR Programme in Education 2025 | Africa | Luxury Marketing

Dubai, United Arab Emirates

About

I'm the Founder of Kapes Uniforms, Kapes Adventures, and the Kapes Foundation, a connected ecosystem of ventures reimagining what impact looks like across education, fashion, and sustainability in Africa and beyond. At Kapes Uniforms, we create sustainable, ethically made school uniforms that help schools reduce environmental impact while empowering parents and students with better choices. We're not just selling clothing, we’re transforming the supply chain and making uniforms a tool for social good. With Kapes Adventures, we offer transformative school trips to Kenya. These aren't holidays, they're immersive experiences that connect students with the people growing the cotton, making their clothes, or solving climate challenges. It’s hands-on, real-world learning that helps shape global citizens. Through the Kapes Foundation, a UK-registered charity, we provide free school uniforms and meals to children in need, while supporting permaculture-based school farms that tackle both food insecurity and carbon capture. Everything I do is powered by a belief that business can be a force for good, if it’s transparent, tech-enabled, and deeply rooted in community. From AI-based forecasting in schoolwear, to fractional farmland ownership and blockchain-backed carbon projects, I’m building models that are future-ready and community-first. 🌍 Focus Areas: Sustainable fashion & ethical manufacturing Experiential education & school travel Permaculture & food systems in schools Carbon sequestration & climate resilience Blockchain & AI for social impact Cross-sector partnerships Let’s build something meaningful together. 📩 Feel free to connect or message me directly.

Experience

  • Founder & CEO at Kapes Uniforms
    Aug 2020 - Present · 5 yrs 11 mos

    Kapes was born from wanting to find a way to fight the climate crisis and revolutionise the school uniform market at the same time. That’s why sustainability is at the heart of everything we do. From how and where we make our uniforms, to the way we give them a new life once they are outgrown. Which all goes towards our overall aim: to help give a brighter future to as many children as possible. So for every child we sell a uniform to, we give a free one to a child in need in some of the poorest parts of the world, where a uniform is beyond many families means. This helps children stay in school, ultimately giving them a better chance to lift themselves out of poverty. And by teaching all Kapes kids about where their clothes come from, how they are made and how the people who make them are paid and treated, we hope to influence a new generation of conscious consumers into making better and more responsible buying decisions.

  • Founder & Managing Director at Kapes Adventures
    May 2022 - Present · 4 yrs 2 mos

  • Advisory Board Member at Education Africa Mag
    Sep 2025 - Present · 10 mos

  • Founder & Director at Kapes Foundation
    Nov 2023 - Present · 2 yrs 8 mos

  • Co-Founder & Managing Director at Benjamin Siggers
    Sep 2017 - Jul 2022 · 4 yrs 11 mos

    Benjamin Siggers is a sustainable luxury menswear brand based in the UAE. To us, quality, transparency and environmental responsibility are central. Unlike a traditional retailer or tailor in Dubai, we come to you. We visit each client at his home or office to fit handmade, individually-tailored shirts and mens bespoke suits in Dubai. We make everything in Italy, and build close relationships with the people in our workshops. They all share our passion for fine crafting, attention-to-detail, and good working conditions. We also engage deeply with our supply chain to make sure we source sustainable materials and fabrics. Our business model means a more personal and convenient service; and without retail overheads, we can invest even more in outstanding quality.