Gurugram, Haryana, India
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Mai nahi bataungi
- Built and scaled close to 400k member community of students and early professionals, creating strong liquidity between jobseekers and employers (Big Four, Amazon, Zomato and others) with 27L+ average monthly engagements and 100M+ lifetime impressions. - Grew the EdTech and career‑growth platform to ₹1 Cr+ organic revenue with zero ad spend by testing and doubling down on repeatable, cost‑efficient growth plays that kept CAC low and returns high. - Owned growth and lifecycle marketing across Telegram, LinkedIn, Instagram, and email, running experiments on onboarding, activation, retention, CRM, and referrals that drove a 40.1% active Telegram retention rate and strong repeat participation. - Built and led a lean, high‑output marketing team across content, community, and growth ops, setting simple experimentation rituals, clear goals, and data‑driven ways of working. - Shaped brand and communication for India’s mass‑market and blue/grey‑collar‑adjacent segments, using sharp, simple narratives to build trust and help users discover jobs, skills, and career‑growth opportunities. - Led integrated campaigns with universities like MDI, IIMs, and Christ University, mixing offline events (workshops, fairs, talks) with digital funnels to drive new city/segment launches and seasonal hiring spikes. - Took Schedowl, an AI productivity tool for LinkedIn creators, from idea to 0→1 by defining its positioning, go‑to‑market, and lifecycle journeys, and driving beta adoption and retention without paid marketing. - Used analytics, cohort views, and constant experimentation to make decisions, tracking funnel metrics from acquisition to repeat usage and adjusting levers when numbers dipped. - Worked closely with founders, product, content, and operations, turning user behaviour and campaign learnings into concrete growth programs that improved marketplace health and liquidity over time.
- Led community growth and engagement programs around mental health awareness, using word‑of‑mouth, events, and support groups to bring people in and keep them involved. - Developed a ground‑level understanding of mass‑market psychology, lifecycle journeys, and retention drivers across diverse Indian audiences, which later informed communication and engagement work for blue/grey‑collar and mass‑market segments.