Singapore
Kane is a creative based in Singapore that specializes in branding, visual and creative direction and content strategy. He has a strong track record in leading content and brand teams that produces output with high audience engagement and revenue.
My primary focus is to provide styling services and visual direction to celebrities for their event appearances, social media campaigns, and publicity/press images. My roster of clients include 987 DJ and social media personalities Joakim Gomez and Ann Nicole Ng, Star Awards Best Actor Richie Koh, singer-songwriter Shazza, as well as rising star and CHUANG Asia Season 2's WHYLUCAS, and more. In addition to this, I have provided styling services to numerous other Singaporean celebrities like Desmond Tan, Pierre Png, Sonia Chew, Hazelle Teo, and many more for their official publicity and press images. Apart from working with celebrities, I also provide wardrobe and styling services to brands and agencies for their commercial campaigns and music videos. I have previously styled for MEDUZA's 'PHONE' music video, Shu Uemura x PEKO collection, Singtel, Ameising hospitality group, and assisted in styling for Meta and Zenyum. I am currently represented under Stay Clutty for my styling work. Stay Clutty oversees the visual direction and styling of artist and celebrities such as Benjamin Kheng, Chen Yi Xin, Ferlyn G., Sezairi, and many more.
As the Head of Brand and Marketing, some of the portfolios I oversee include brand collaboration and partnership, content and platform branding, events, and Mothership's in-house presenters.
I negotiated and oversaw Mothership's first official media partnership with WATERBOMB Singapore in 2024, which also included our first offline activation at the event ground, which drove 20,000 footfall over the weekend.
I've also brought Mothership's events to external spaces such as High House and New Bahru, with the latter graced by Prime Minister Lawrence Wong and Education Minister Chan Chun Sing as part of our 'Nightcap Conversation' event series.
I spearheaded and launched Mothership's first official merchandise under 'The
As the Social Media Lead, I manage the entire content creation process and develop social media strategies for Mothership's Instagram account, which is the most-followed news and entertainment Instagram account in Singapore. In a span of seven months, I was able to organically increase the number of followers by nearly 100,000. I also managed to secure over S$100,000 worth of sponsorships for Mothership's latest music series, making .wavs. Additionally, I revamped the branding assets for the account, resulting in a month-to-month increase in content reach and engagement from July to December 2023 by more than 200%. As part of my job, I create new content series and intellectual properties (IPs) that are both commercially and editorially viable. I serve as the executive producer and creative director for all content series. I also network and pitch content ideas to potential partners and clients, and create engaging branded content for our client's campaigns.
Took a sabbatical year to explore other interests and to check some things off my bucket list!
As the Content Lead for Mothership's video department, my role involves overseeing the direction of feature and lifestyle videos, as well as developing the growth and content strategy for Mothership's YouTube channel. During my time in this position, I have created various video content series, including the popular True Crime series, which explores crimes in Singapore and has garnered a multi-million viewership. In addition to this, I have also served as the executive producer for feature and lifestyle video series, such as This Is Us, Same Same But Different, Know My Home, and Cook From Home.
As a Senior Content Producer, I led the video department's features and explainers team to create engaging content for our young audience. Our content included bite-sized edutainment videos covering the latest news and trends, as well as spotlighting untold stories from Singapore. I was also actively involved in Mothership's 2020 Singapore General Elections coverage and introduced live shows to our content offerings.
As part of the lifestyle team, I report and create video content on the latest trends and happenings in Singapore. During the height of Instagram Stories' popularity, I developed an interactive series called "What's Good In The Hood". This series allowed followers to choose and control our activities for the day. "What's Good In The Hood" has generated interest from various commercial partners, leading us to produce episodes with clients such as Samsung, Grab, and Sentosa, among others, with an average revenue of S$20,000 per episode.
As a freelance video producer and editor, I mainly worked with clients from the private sector to produce videos for their social campaigns and internal communications. In the past, I collaborated with Sony to cover their new phone launch across major telecommunications companies in Singapore, including Singtel, M1, and Starhub. Additionally, I worked with Charles and Keith to develop a seasonal visual training manual to assist their employees in understanding the latest products and fashion trends.