Bengaluru, Karnataka, India
I design GTM operations systems that generate scalable revenue outcomes. Currently, as the only Superadmin at my company using HubSpot, I've raised the number of relevant meetings by 5 times, pushing the sales cycle down by 18 percent. I bring 4+ years of expertise in Marketing Operations, Sales Operations, and Revenue Operations in the B2B SaaS space to optimize go-to-market teams. Recent successes: - Managed 200k+ contact CRM with automated enrichment and lifecycle management - Developed 25+ workflows in HubSpot related to lead routing, scoring, and attribution in 8 geographical locations - Enhanced Email Click Through Rate from <2% to 15-20% by optimizing infrastructure & deliverability issues - Lower bounce rates from 5% to less than 1% using contact validation and enrichment strategies - Integrated Zapier, Apollo, LinkedIn Sales Navigator, and Clay to manage GTM technology stacks effectively Core expertise in: HubSpot administration, Salesforce CRM, workflow automation, lead routing, pipeline management, cross-functional operations, and GTM systems architectures.
As the primary HubSpot SuperAdmin, I own the end-to-end GTM operations ecosystem for Marketing, Sales, and Account Management - driving pipeline efficiency, automation, and data reliability across 5 regions. GTM Operations & HubSpot Architecture - Oversee a 200k+ contact CRM with automated data enrichment, deduplication, and lifecycle governance - Built and maintain 15+ core workflows driving lead routing, scoring, attribution, sales handoff SLAs, and automation - Build executive dashboards tracking funnel performance, rep efficiency, pipeline health, and deal velocity - Drove a 5× increase in qualified meetings by rebuilding scoring models and optimizing routing logic - Shortened sales cycle 55 → 45 days (18%) through stage automation, validation rules, and process redesign Campaign Operations & Deliverability Infrastructure - Execute 1,500+ automated emails daily, improving CTR from <2% → 15–20% through segmentation and infrastructure rebuild - Rebuilt email sending infrastructure (domains, warm-up protocols, authentication) to restore inbox placement - Support ABM strategies by building LinkedIn + Google Ads audiences and continuously refining engaged-account targeting Integrations, Data Quality & Process Optimization - Administer and maintain integrations with Apollo, LinkedIn Sales Navigator, Zapier, and Clay - Implemented territory-based routing logic with 98% assignment accuracy - Partner cross-functionally with GTM, Product, and Leadership to troubleshoot operational issues and maintain data quality standards - Lead continuous audits to eliminate duplicates, enrich firmographics, and strengthen reporting accuracy
Conducted prospect research and database management, supporting GTM teams with lead generation and data quality initiatives. Research & Lead Generation: - Identified and researched prospects using ZoomInfo, Lusha, LinkedIn Sales Navigator, and Clay - Created and managed HubSpot lists for targeted outreach campaigns - Performed lead quality QA before campaign launches, ensuring targeting accuracy Data Operations & CRM Hygiene: - Enriched and validated 25,000+ contacts using Clay, ZoomInfo, Lusha, and PhantomBuster - Reduced email bounce rates from 5% to <1% within 4 months through systematic contact validation - Eliminated thousands of duplicate records and maintained ongoing CRM data quality - Supported HubSpot workflow maintenance and list segmentation for marketing campaigns
Operations & Process Excellence: - Increased policy compliance from 96% to 99% by delivering targeted training programs to Amazon Ads operational teams - Reduced recurring process defects by 50% in 2 months through SLA-driven quality management and root cause analysis and SOP creation