Khilkhet Thana, Dhaka, Bangladesh
Over 10 years of experience in apparel merchandising, business development, and team leadership. With a proven track record in managing large-scale operations and building strong buyer relationships, I am confident in my ability to contribute significantly to your organization’s growth. At Crony Group, I managed a $25–$30M business portfolio, overseeing 500+ styles and handling a monthly production capacity of 800K–1M pieces. I successfully introduced 2–3 new buyers to the company, enhancing market reach and strengthening our client base. Over the years, I have built a robust sourcing network of 120+ factories and suppliers, enabling me to maintain competitive costing, ensure quality, and meet strict delivery timelines. Leading a team of 18 members across 3 dedicated teams, I have fostered a collaborative and high-performance work environment. My 12 years of experience working with the Okaidi–Obaibi buyer as honed my skills in managing complex buyer requirements, from product development through to shipment. CAREER KEY HIGHLIGHTS • Managed a $25–$30M business portfolio at Crony Group. • Successfully introduced 2–3 new buyers to the company. • Oversaw 500+ styles in merchandising operations. • Handled 800K–1M pcs/month production capacity. • 12 years of experience working with Okaidi–Obaibi buyer. • Built a strong sourcing network of 120+ factories and suppliers. • Led 18 team members across 3 dedicated teams at Crony Group. • Product Range: Knitwear 80%, Woven 20% ( Men 30%, Women 30%, Kids 40%)
https://www.youtube.com/@KamrulTex This is an educational channel where merchandisers can learn about production development, costing, technical solutions, and more."**
• Business Head managing $21M/year portfolio, leading teams, driving costing, price negotiations, and overseeing supply chain from inquiry to shipment. Product Range: • Knitwear 80% , Woven 20% • Men 30%, Women 30%, Kids 40% • T-shirt , Polo shirt, Hoodie, Jogger, Pant, Bodies, Romper, Nightwear, Lingerie, Jacket, Outwear & Shirt Key buyers: • Knit - Nitzsche Group, FiendRich, Leon and Harper, Irish Prison Service. • Woven- D-Robe, Ascot Sports • Lingerie- Playful Promises Achievements: • Oversaw export operations with an annual amount of 10 million pieces, valued at $20-$25 million. • Led a team of 14 Professionals, Facilitated seamless communication with buyers, leading to a 30% increase in efficient order follow-ups and confirmations. • Streamlined production processes, achieving a 95% on-time shipment rate through effective risk assessment and T&A (Time & Action). • Successfully introduced key buyers — Nitzsche Group, Playful Promises, and D-Robe — expanding the company’s client portfolio.
• End-to-end buyer management — from product development and sampling approvals to shipment, costing, price negotiation, and on-time delivery through strict T&A follow-up. • Operational leadership — coordinating with IE, planning, commercial, and accounts teams; managing vendor inspections, testing, risk assessments, and payment documentation. • Business growth & innovation — developing new trends per customer requirements, building strong buyer relationships, and implementing smart execution strategies to boost sales value. Product Range: • Knitwear 100% • Men 40%, Women 30%, Kids 30% • T-shirt , Polo shirt, Hoodie, Jogger, Pant, Bodies, Romper, Nightwear, Lingerie. • Key buyers: Okaidi & Obaibi ( France ), Jacadi ( France ) , Catmini, Chipie ( France), Auchan ( France ) , Takko ( Germany ) , GKK ( Germany ) , Teddy ( Italy ) , Elcorte Ingles ( Spain ) , 2XU ( Australia ) , Blanks Plus ( USA ). Achievements: • Successful Capacity Fulfillment of 500K Pieces per Month for IDKIDS Brand (Okaïdi & Obaïbi): A 12-Year Journey of Excellence (2012–2024) • Takko Fashion Buyer Onboard to Crony Group Resulting in 1.9M Pieces Over Two Seasons (2023-2024) • 2XU Buyer from Australia Onboards to Crony Group, Introducing High SMV Products in 2022 • Oversaw export operations of 12M pieces annually, valued at $25–$30M. • Led a team of 18 professionals and enhanced buyer communication, resulting in a 20–30% improvement in order follow-ups and confirmations. • Streamlined production workflows through effective risk assessment and strict T&A adherence, achieving a 95% on-time shipment rate. • Expanded product range Knitwear, Lingerie, Outwear to include Men’s, Women’s, Kids’, and Newborn’s apparel , enhancing the company’s market diversity. • Skilled in ERP and FastReact software, resulting in a 30% increase in efficiency for daily merchandising tasks. • Received the Best Employee Award from the Merchandising Department at Crony Group, Abanti colour tex ltd in 2023.
• Oversaw 250+ styles per year, maintaining high-quality standards & timely delivery to meet expectations. • Managed 15 million USD per year in business, ensuring on-time delivery and 100% QC compliance. • Enhanced vendor management & product development processes, improving operational workflows. Developed and executed long-term strategic plans, aligning with organizational goals.
Merchandiser - Marketing & Merchandising Product range: Knit Wear Item: Men, Women and Kids Key Account: Elcorte Ingles, Tom Tailor, Primark , Gemo