Khilkhet Thana, Dhaka, Bangladesh
With over 15 years of experience in apparel sourcing, merchandising, business development, and leadership, I have built a strong track record of connecting global fashion brands with reliable manufacturing partners and delivering high-quality products through efficient supply chain management. As Merchandising Head at ES Apparels Sourcing, I manage end-to-end sourcing and merchandising for knitwear, woven garments, sweaters, footwear, and handicrafts. My expertise includes product development, costing, factory sourcing, vendor management, order execution, quality assurance, and on-time delivery. As Director of ES Trims Limited, I lead sales and marketing initiatives for garment trims and accessories, driving business growth, developing new customer relationships, and achieving revenue targets through strategic planning and innovative solutions. Throughout my career, I have managed business portfolios exceeding US$25 million annually, built strong global partnerships, and led high-performing teams. I am passionate about creating value for buyers, optimizing supply chains, and delivering sustainable sourcing solutions that support long-term business success.
1. Supported global apparel buyers in sourcing and manufacturing for knit, woven, sweater, footwear, and handicraft products. 2. Managed end-to-end merchandising activities from product development to order execution. 3. Identified and placed the right products with the most suitable manufacturing partners. 4. Sourced new international apparel buyers and developed business opportunities. 5. Coordinated with buyers and factories to ensure quality, timely delivery, and cost-effective production.
1. Achieved sales and marketing targets to meet the company's trims business budget. 2. Led trims marketing activities to drive revenue growth and achieve annual sales targets. 3. Developed new business opportunities and maintained key customer relationships to meet budget objectives. 4. Promoted garment trims solutions while ensuring customer satisfaction and business growth. 5. Executed strategic marketing and sales initiatives to achieve company budget and profitability goals.
• Business Head managing $21M/year portfolio, leading teams, driving costing, price negotiations, and overseeing supply chain from inquiry to shipment. Product Range: • Knitwear 80% , Woven 20% • Men 30%, Women 30%, Kids 40% • T-shirt , Polo shirt, Hoodie, Jogger, Pant, Bodies, Romper, Nightwear, Lingerie, Jacket, Outwear & Shirt Key buyers: • Knit - Nitzsche Group, FiendRich, Leon and Harper, Irish Prison Service. • Woven- D-Robe, Ascot Sports • Lingerie- Playful Promises Achievements: • Oversaw export operations with an annual amount of 10 million pieces, valued at $20-$25 million. • Led a team of 14 Professionals, Facilitated seamless communication with buyers, leading to a 30% increase in efficient order follow-ups and confirmations. • Streamlined production processes, achieving a 95% on-time shipment rate through effective risk assessment and T&A (Time & Action). • Successfully introduced key buyers — Nitzsche Group, Playful Promises, and D-Robe — expanding the company’s client portfolio.
• End-to-end buyer management — from product development and sampling approvals to shipment, costing, price negotiation, and on-time delivery through strict T&A follow-up. • Operational leadership — coordinating with IE, planning, commercial, and accounts teams; managing vendor inspections, testing, risk assessments, and payment documentation. • Business growth & innovation — developing new trends per customer requirements, building strong buyer relationships, and implementing smart execution strategies to boost sales value. Product Range: • Knitwear 100% • Men 40%, Women 30%, Kids 30% • T-shirt , Polo shirt, Hoodie, Jogger, Pant, Bodies, Romper, Nightwear, Lingerie. • Key buyers: Okaidi & Obaibi ( France ), Jacadi ( France ) , Catmini, Chipie ( France), Auchan ( France ) , Takko ( Germany ) , GKK ( Germany ) , Teddy ( Italy ) , Elcorte Ingles ( Spain ) , 2XU ( Australia ) , Blanks Plus ( USA ). Achievements: • Successful Capacity Fulfillment of 500K Pieces per Month for IDKIDS Brand (Okaïdi & Obaïbi): A 12-Year Journey of Excellence (2012–2024) • Takko Fashion Buyer Onboard to Crony Group Resulting in 1.9M Pieces Over Two Seasons (2023-2024) • 2XU Buyer from Australia Onboards to Crony Group, Introducing High SMV Products in 2022 • Oversaw export operations of 12M pieces annually, valued at $25–$30M. • Led a team of 18 professionals and enhanced buyer communication, resulting in a 20–30% improvement in order follow-ups and confirmations. • Streamlined production workflows through effective risk assessment and strict T&A adherence, achieving a 95% on-time shipment rate. • Expanded product range Knitwear, Lingerie, Outwear to include Men’s, Women’s, Kids’, and Newborn’s apparel , enhancing the company’s market diversity. • Skilled in ERP and FastReact software, resulting in a 30% increase in efficiency for daily merchandising tasks. • Received the Best Employee Award from the Merchandising Department at Crony Group, Abanti colour tex ltd in 2023.
• Oversaw 250+ styles per year, maintaining high-quality standards & timely delivery to meet expectations. • Managed 15 million USD per year in business, ensuring on-time delivery and 100% QC compliance. • Enhanced vendor management & product development processes, improving operational workflows. Developed and executed long-term strategic plans, aligning with organizational goals.
Merchandiser - Marketing & Merchandising Product range: Knit Wear Item: Men, Women and Kids Key Account: Elcorte Ingles, Tom Tailor, Primark , Gemo