Warsaw, Mazowieckie, Poland
Hi, I 'm Kasia! I am a passionate marketing professional with over 10 years of experience in creating and executing impactful campaigns for world-renowned brands like L’Oréal, Samsung, and now adidas. My expertise lies in product launches, campaign activations, digital marketing and content creation, where I combine creativity with a results-driven mindset to deliver exceptional outcomes.
Specialty categories in scope: 2021-2025 Football, Running, Basketball and Outdoor Key Responsibilities and Achievements: +Strategic Budget Management: Successfully owned and managed budgets to ensure efficient allocation and impactful campaign execution. +Campaign Execution: Planned and activated key seasonal campaigns and product concepts across online and offline channels, ensuring excellent POS representation. +Performance Analysis: Conducted detailed campaign reporting and analysis to drive informed decision-making and continuous improvement. +Relationship Building: Established and nurtured strong partnerships with specialty retail accounts to support mutual growth and sports credibility. +Sell-Out Maximization: Developed initiatives aimed at maximizing sell-through during campaigns while bolstering brand reputation in core categories. +Sales Team Collaboration: Supported local sales teams with tailored resources for sell-in meetings, including insights on products, activation strategies, and digital initiatives. +Training Leadership: Organized and delivered comprehensive adidas product training events for Specialty Retailers in partnership with GTM, BC, and adidas Coach teams.
DIGITAL/DPC: - key contact person and coordinator of collaboration with digital agency, digital teams in Europe, DPC team within EE - owner and initiator of processes, unified ways of working or procedures and tools within Omnichannel department, aiming at the improvement of adidas position in digital within activated channels and accounts, e.g.: perfect digital lunch, digital reporting & post analysis - owner and executor of European and Global strategies and procedures within the omnichannel digital area in EE - present for the business meetings with identified digital winning accounts and contribute to driving account digital strategy - consultant for the DTC channel in terms of a membership program
- online product portfolio management in cooperation with all Samsung 3rd party agencies - drive improved quality traffic through owned and paid campaigns to increase conversion to sales - aligning with Sales, Marketing and Media teams to deliver the most effective communication for e-commerce activities and marketing promotions - working on performance analytics to understand current traffic and conversion funnel performance and analyze data to learn how users interact with e-commerce platform on Samsung.com - delivering the best user experiences in the most technically efficient manner - working at a regional level and effectively communicate with global and local, internal and external stakeholders - reporting on a regular basis to Head of Marketing, Product Management and other stakeholders - managing & Administrating digital and media budgets, estimate monthly costs and reconcile discrepancies (SAP)
Digital communication campaigns for the dedicated business unit (Home appliances category) - designing the perfect path to purchase - creating digital content with determining the direction of communication in each channel - managing current websites (global/local productions): content improvements, conversion optimization - creating reports and analysis - driving and monitoring search campaigns - supporting marketing/sales/product teams with digital expertise
Working closely with local and global teams in order to develop and successfully grow email marketing channel. Scope of work: - planning and executing email communications - developing email marketing programs to increase customer engagement and loyalty - benchmarking overall email performance and providing ongoing analytics and reporting to drive continuous improvement - production budget management - developing and implementing database lead acquisition campaigns (Facebook lead ads, display campaigns)
Brands' web pages management and social media activation for all CPD brands: maybelline.pl, lorealparis.pl, garnier.pl - online media campaign projects: planning and executing display campaigns in cooperation with external agencies and international marketing teams - supporting digital manager and marketing teams in all online activities - cooperating with local and international advertising agencies, media houses, 3rd party contractors