Delhi, India
I’m a passionate and results-driven communications professional with 6+ years of experience in the dynamic world of public relations. What energizes me most is the opportunity to craft and drive impactful brand narratives that go beyond the ordinary, strategic, human, and purpose-led. Starting my career with leading PR agencies like AvianWE, I had the privilege of managing the consumer PR mandate for Amazon India. From shaping the media narrative around flagship events like Prime Day and the Great Indian Festival, to independently leading verticals like Amazon Wireless (Smartphones & Accessories) and Amazon CEPC (Consumer Electronics & Personal Computing), I’ve gained hands-on experience in brand reputation, media relations, influencer campaigns, and storytelling at scale. Currently at Dentsu Creative PR, I work across a diverse mix of sectors like education, CSR, energy, and security. My client portfolio includes purpose-driven brands like HCLFoundation, Aakash Educational Services Limited, G4S, OET (Occupational English Testing), BluPine Energy, and Gentari (formerly Amplus Solar). I’ve led mandates, built campaign narratives, executed integrated communication strategies, and supported new business development efforts with compelling pitch ideas and strategy decks. Whether it’s scripting content, building powerful communication strategies, leading influencer collaborations, or driving share of voice in top-tier media, my approach blends creativity with consistency, and passion with precision.
Responsible for maintaining Press Releases and Media lists
Responsible for learning the working of Media and its roles.
Responsible for curating designs and creatives as per the set objectives by the stake holders