Greater Chicago Area
Strategic communicator and change leader with 10+ years of experience currently bridging teams, tools, and transformation at Workday. I build cohesive narratives for Workday Success Plans, manage large-scale change initiatives, and craft messaging that empowers employees and customers alike—turning complexity into clarity through collaboration, storytelling, and smart use of AI.
Change Management - Creates and maintains the change management workstream for Workday Success Plans for biannual product releases, communicating important changes and providing resources to both employees and customers - Works across many internal departments to deliver internal communications to key account member stakeholders to ensure account teams have the most updated information when working with our customers - Navigates complex, fast-moving environments while keeping to project deadlines and goals Communications and Messaging - Drafts crisp, compelling language that reflects the Workday Success Plans voice while staying on Workday brand and delivering critical information - Deep understanding of how to use AI tools to enhance creativity, research, and content development Strategic Narrative & Cross-Departmental Collaboration - Collaborates with many cross-functional teams within Workday to align storytelling and amplify impact for internal employees and external customers. - Develops and maintains a cohesive change management narrative for Workday Success Plans as a product, connecting messaging back to overarching company strategy and mission.
- Partnering with dedicated Client Leaders (Account Directors, Vice Presidents) to deliver sold programs according to client expectations - Partnering with Consulting (Strategy) for new campaign design, development and implementation, including creative brief and version plan development - Coordinating a high-volume, rapid-turn creative development cycle for the email marketing channel, including Campaign Request Form development - Maintaining comprehensive daily program status reports for each assigned client - Partnering with Data and Analytics teams for accurate targeting, tracking and reporting - Partnering with internal and external Web Production, Email Service Providers, and our in-house Digital Campaigns Ops Team (when applicable) for accurate and on time campaign deployment - Serving as the primary liaison between the Client and all internal departments as applicable, including: Strategy, Creative, Data Management, Analytics, Web Production, Database, Print Production and Digital Campaign Operations - Nurturing and growing successful client relationships - Being an advocate for the Client, translating their needs into actionable direction for the Agency; and being an advocate for the Agency, selling in our ideas - Producing program estimates, timelines, and budgets with accuracy - Presenting results and final reporting to drive more effective programs - Overseeing quality control at every step of the process and anticipating potential issues
-Cultivates and manages client & company relationships, communicating any client needs or problems to internal teams to ensure campaigns run as smoothly as possible -Work with client teams post-sale of campaigns to ensure client is achieving optimal result and ROI - Creates workflows and processes within project management systems to help streamline processes, ensure deadlines are being met and keep all teams on track and as informed as possible - Oversees the direction, coordination, implementation and completion of all assigned client campaigns while remaining aligned with strategy, commitments and goals of the organization. - Develops and manages schedules with milestones for all deliverables and project timelines from conception to final billing for assigned direct mail and digital accounts. - Facilitates the overall creative and production process – including initiation, scheduling, status updates and approval process. - Manages and monitors changes in scope, prioritization and schedules. - Implements new or modified schedules in response to challenges and delays. - Oversees frequently fluctuating schedules; influence team cooperation concerning adjustments to support schedule variations. - Highlights potential risks, challenges and delays and facilitate proactive resolution. - Creates status reports and deliver to team. - Facilitates regularly scheduled job status meetings.
-Cultivates and manages client/agency relationships, communicating any client needs or problems to internal teams to ensure accounts run as smoothly as possible -Work with client teams post-implementation of campaigns to ensure client is achieving optimal result and ROI - Creates workflows and processes within project management systems to help streamline processes, ensure deadlines are being met and keep all teams on track and as informed as possible - Develops in-depth analysis of digital campaign performance, including weekly and monthly reports - Interfaces with client vendors to kickoff, manage and wrap up all campaigns - Oversees the direction, coordination, implementation and completion of all assigned client projects while remaining aligned with strategy, commitments and goals of the organization. - Develops and manages schedules with date‐driven milestones for all deliverables and project timelines from conception to final billing for assigned direct mail and digital accounts. - Identifies current, 30‐day, and 60‐day resource needs and reporting. - Facilitates the overall creative and production process – including initiation, scheduling, status updates and approval process. - Manages creative and budget approval process, ensuring that all required team members have reviewed and approved projects continuously throughout the project life cycle. - Documents learnings and archive records after projects are completed. - Manages and monitors changes in scope, prioritization and schedules. - Implements new or modified schedules in response to challenges and delays. - Oversees frequently fluctuating schedules; influence team cooperation concerning adjustments to support schedule variations. - Highlights potential risks, challenges and delays and facilitate proactive resolution. - Creates status reports and deliver to team. - Facilitates regularly scheduled job status meetings.
- Project manages all sponsored marketing campaigns, working directly with sales, creative and audience development teams - Develops email marketing campaigns from start to finish, including copywriting, art direction, HTML email design and operations execution via our email marketing platform - Creates emails, donation forms, and audience segmentation in Eloqua