Addis Ababa, Ethiopia
With over a decade experience in digital financial services and payments, with expertise in cross-border payments, agent network management, sales, and Business Development. Currently serving as Senior Business Development Manager for Ethiopia at Visa, where I drive client acquisition, strategic partnerships, and market expansion connecting customers, merchants, businesses, and government entities to digital payments. I have a strong track record of delivering revenue growth, executing commercial deals, and building sustainable digital finance ecosystems. Passionate about advancing financial inclusion, I foster collaboration between financial institutions, telcos, and fintechs to accelerate Africa’s digital transformation.
- Lead strategic partnerships with financial institutions in Ethiopia, engaging senior leadership to coordinate and advance country level digital payments and financial inclusion initiatives. - Co develop and support implementation of joint partner programs and agreements to expand adoption of Visa’s digital payment solutions. - Oversee partner portfolio expansion and performance, strengthening ecosystem participation and Visa’s contribution to Ethiopia’s digital payments infrastructure.
- Lead relationships with key financial institutions, Fintechs and MNOs in Ethiopia, driving adoption of Visa’s digital payment solutions. - Sign and execute new commercial deals, delivering growth in transaction volume and revenue. - Develop and implement go-to-market strategies, cross-sell opportunities, and product rollouts in partnership with regional East and Eastern Africa teams. - Track market assessment and identify new digital business opportunities.
Responsibilities - Developing the overall sales and business development plan in Ethiopia and its surrounding regions - Management of full cycle of the sales process - agreement, account management, follow up and retention - Manage and follow up the sales performance and activity to align with the company strategy - Exploring new opportunities to onboard new clients and build a strong and long lasting relationships - Identifying business trends by researching the industry
Responsibilities Includes: Strategy Development - Design and implement sales strategies that drives enhanced revenue generation for the business - creates and implements sales action plans that incorporate key actions that work to set KPI’s for the business - Undertaking detailed analyses of sales performance for the purpose of reporting sales strategy successes, weaknesses, and opportunities to the company’s higher-level management. Operational - Expand and Manage the overall digital payment distribution network (point of presence) of M-Birr i.e. agents, branches and Merchants - Developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements and monitoring performance against targets - teams up with the product development departments in creating product intelligence and ensuring that it is aligned to support and drive sales and conversion.
Responsibilities Includes: -Manage strategically important Corporate clients in order to achieve designated sales targets through the implementation of appropriate strategies -Building strong and long-lasting relationships with customers through the creation of long term planning and understanding. -Manage and lead the overall corporate clients on boarding and after sales follow up -Establishes revenue goals and strategies that advance the M-Birr corporate clients and ecosystem performance to achieve financial goals. -Ensuring that profitable sales volume and strategic objective targets are met for the corporate clients. -Manages Strategic account planning process in which departmental financial targets, performance objectives, account management standards, and critical milestones over specific periods of time are decided upon.
Responsibilities : - Network development and Management - Manage the overall digital payment network (point of presence) of M-Birr i.e. agents and branches - Designing agent selection criteria, selection process and procedures to recruit potential agents to provide the digital payment service. - Support M-BIRR service provider financial institutions to effectively identify, recruit agents and manage their day-to-day operation - Manage and control the sales force that engaged in agent activation management from recruitment, registration, training to providing on going follow up and support. - Design and implement agent retention strategies for a better digital payment service provision. Customer Service - Ensure that the customer service activity is structured and well organized - Ensure the customer service agents provide professional and quality service to customers, Ensure proper coordination with other team in organization so as to ensure the delivery of excellent service to customers. - Arrange and provide soft skill training - Conduct effective resource planning to maximize the productivity of resources (people, technology etc.) - Collect and analyze call-center statistics Business Development - Corporate client business proposal development - Recruitment and on-boarding of new corporate clients - Managing the good working relationship between MOSS and Corporate clients - Updating new product developments to prospective clients. Management and Leadership - Leads team of staff at head office and field staffs - Defines and assigns specific tasks to staffs and monitors their performance
Responsibilities Includes: Agent Network Management - Coordinate and lead the agent identification, recruitment and building agent network for digital based Kifiya services - Training (training material development, customization, facilitation and conducting training for sales team, agents and key accounts - Agent Activation management - Agent retention management - Service level agreement management Project and business development Management - Developing project plan (Mobile bill payment, Electronic airtime ...) - BID document preparation and submission - Key account management and on-boarding Management and Leadership - Leads the sales team, monitor their assigned territory and KPI follow up - Monitors and evaluate their performance - Conducting capacity building and development sessions
Responsibilities Includes: - Arranging and providing sales training - Follow up the sales team and assign in their assigned territory for agent recruitment - Preparing reports based on the daily sales team activities - Facilitate and distribute necessary equipment to the sales team - Coordinate the sales team during agent recruitment, data gathering for research and assessments
Responsibilities Includes: Upkeep and maintain feedback and claims information to system applications and organize an accurate database. Analyse cases to identify the root causes of service incidents/ failures and suggest solutions to pre-empt recurrence within Kifiya’s network Primary focus on the effective operation of the Service Recovery System by analysing root causes of service failure instances and applying corrective and preventive measures for future gain to both customers and Kifiya. Lead and drive customer satisfaction by providing best in class standards with a view towards establishing and maintaining a competitive advantage Channel customer’s feedback to management or relevant departments for service improvement. Improve operational efficiency Develop and evaluate Service level agreements with key supporting business units (both internal and external service providers that is training, IS, and HR, Finance) Recommend and develop solution based initiatives with the key supporting business units to improve efficiency within the Customer Service Department.
Sales and Marketing Department Responsibilities Includes: Sales person (Selling and renting Vacation homes) Follow up clients Preparing and presenting podiums Booking/reserving international and local vacation homes Preparing sales and rental weekly and monthly reports Representing company’s vacation homes (Participate on advertising and prompting vacation homes). Handling Clients and Members complaints and insuring their satisfaction.