Columbus, Ohio Metropolitan Area
I specialize in translating complex business problems into scalable, data-driven solutions, bringing clarity and structure to ambiguous, fast-moving environments. I bridge strategy, analytics, and enablement to help teams and clients operate more effectively. I've built a career at the intersection of business context and technical literacy: framing ambiguous problems, designing analytics solutions, and enabling stakeholders to confidently use data and platforms to drive real outcomes. At Adobe, I partnered with sales, product, finance, and executive teams to: • Translate complex account and usage data into clear opportunity and risk signals • Identify expansion opportunities by connecting usage patterns to business outcomes, creating repeatable frameworks for growth planning • Build self-serve analytics and automated reporting that reduced manual effort and increased trust in data • Enable teams to independently access, interpret, and act on insights to improve retention, revenue visibility, and operational clarity at scale In independent and consulting work, I've owned end-to-end problem-solving from business framing through implementation and adoption, helping non-technical stakeholders select tools, design workflows, and measure what matters. I approach every challenge as a customer advocate: building alignment across teams and rallying everyone around solutions that genuinely solve customer needs while driving business outcomes. I'm passionate about leveraging AI and analytics platforms responsibly, helping organizations adopt emerging technologies in ethical, practical ways aligned with real business value. My consistent strengths: • Strategy + analytics hybrid • Business problem framing & growth opportunity identification • Data translation for decision-makers • Customer advocacy & trust-building • Automation & self-serve analytics • Cross-functional collaboration • AI-powered solutions & responsible implementation • Executive-level communication I'm particularly effective in customer-facing, technical-adjacent environments where success depends on helping people understand systems, adopt platforms, and realize value over time. I thrive in bringing order to chaos with a roll-up-your-sleeves mentality, connecting strategy to execution, analytics to action, and technology to real business outcomes. If you're looking for someone who can represent the customer voice while driving growth, translate complexity into clarity, and turn platform adoption into lasting value, I'd love to connect.
Zapier is the most connected Al orchestration platform (8,000+ apps) for innovative companies. With over 300 AI apps in their ecosystem, Zapier enables Ops and IT teams to integrate, automate, and scale Al today - not tomorrow. I am joining as the second enablement hire at Zapier to help build Revenue Enablement from the ground up. Partnering with the Go-to-Market team to design and scale programs that help sales reps ramp faster, sell smarter, and perform more consistently, using AI, automation, and real data to build an enablement program that moves the business.
• Took an intentional career break to reposition toward hands-on problem solving, then transitioned into independent consulting, partnering with service-based businesses to translate ambiguous goals into scalable, data-informed solutions and acting as a technical translator between business needs and execution • Designed and implemented end-to-end operational and analytics workflows (scheduling, payments, intake, reporting) that reduced manual effort, improved conversion, and enabled clearer performance visibility, while maintaining professional momentum across international environments with resource and logistical constraints • Enabled non-technical stakeholders to adopt technology platforms through clear tool selection, workflow design, and tradeoff communication, while pursuing focused personal development through Spanish immersion and classical guitar study across Thailand, Spain, and Guatemala
• Enabled executive and go-to-market decision-making by translating complex account and usage data (consumption & seat-based) into clear opportunity and risk signals, contributing to a 10% increase in customer retention over four quarters • Built and automated self-serve analytics and reporting workflows, reducing manual reporting time by 90% and improving data accessibility for senior leaders and cross-functional teams • Acted as a data and strategy translator across sales, finance, and product, ensuring analytics insights were understood, trusted, and operationalized
• Assessed and communicated Adobe’s $31B Creative Cloud total addressable market, informing executive strategy and externally reported growth narratives • Developed customer segmentation and lookalike models to help sales teams prioritize high-value accounts and tailor engagement strategies • Enabled analytics adoption across sales, marketing, and product by leading hands-on workshops that empowered 25+ stakeholders to independently access and interpret data
• Facilitated cross-functional analytics reviews during Adobe’s transition to SaaS, supporting real-time, data-driven leadership decisions • Identified $247M in overlooked subscription revenue by analyzing usage and account data, surfacing insights for finance and GTM teams • Improved organizational data literacy by documenting and standardizing internal data sources, reducing repeated questions and increasing confidence in analytics outputs