Greater Toronto Area, Canada
I am a UX Researcher and Strategist who moves fluidly between the details of a single research details and the bigger picture of how research shapes product and business strategy. Backed by dual Master’s degrees—an MS in Human Factors in Information Design and an MA in Communication—I look at the whole ecosystem to analyze how users, digital systems, physical hardware, and business operations connect. Throughout my career, I have specialized in turning ambiguity into structured, actionable strategies. Whether I am mapping touchpoints to build an end-to-end user journey, executing data -driven formative/summative research, or validating complex data reporting functions to ensure platform accuracy, I bring a thorough analytical eye to every project. My approach is highly collaborative and business-minded. I don't just deliver research findings; I translate user insights into cross-functional alignment and measurable business growth—such as designing online service integrations that streamline customer journeys or partnering with teams to align user solutions with market strategies. Let’s connect to talk about human factors, service design, or how we can turn complex user insights into clear strategic direction.
• Enhanced the reliability of an online survey platform by implementing a robust testing plan to validate data aggregation accuracy. • Leveraged usability testing insights to design and propose a new data visualization approach on the report function, enabling stakeholders to interpret graphs effectively and derive actionable insights from the data. • Collaborated cross-functionally to implement user-centric improvement for the website under tight time constrains, improving the stakeholders’ experience while meeting strategic goals.
• Revamped the client’s dashboard by adjusting the website structure to present data and analysis more effectively, streamlining the user journey. • Delivered a comprehensive understanding of data interpretation by translating complex data into informational visualizations. • Created concise UX documents to highlight wireframes, user flows and interaction design, highlighting a dedication to user-friendly digital experience.
・Managed recruitment and conducted a summative study with 30 participants on haptic perception research to show how human can sense objects by touch alone. ・Developed the Eastern-Western Aesthetics Database by organizing 3,200 paintings from different ・cultures and launching surveys to analyze people’s perception on paintings with the Aesthetic Emotions Scale.
・Led research by conducting usability tests and interviews, validating the progress of finding the research repository. ・Conducted usability test sessions for the development of a new dashboard, providing valuable insights on its design. ・Improved the accuracy of the persona library by conducting interviews on the content of intern and college student personas.
・Successfully boosted Facebook followers by 58% by organizing social media platforms and adjusting content structures. ・Improved online service by implementing a chatbot, resulting in enhanced customer experience and increased efficiency. ・Streamlined customer journey by integrating client-side sale process with back-end management through digital tools.