San Jose, California, United States
I'm a technology wonk with a passion for crafting evocative messaging and telling a good story. As a motivated marketing professional with over 15 years of experience in software solutions for the enterprise and mid-market, I am always looking to make solutions more compelling. I'm an outgoing, flexible team player who values integrity, respect, and a good sense of humor.
Utilize interactive storytelling to create persuasive messaging for our internal sales team, partner community, and customer base. Provide go-to-market strategy for a range of Barracuda's security and storage solutions. Design marketing strategies for integrated sales campaigns. Create messaging, in conjunction with the executive team, for corporate and product direction.
Created enhanced process/business management solutions ranging from strategy to product end-of-life. Spearheaded product development initiatives for a forms-based workflow solution. Responsible for industry-specific workflow applications including product development, product positioning and branding. Collaborated on the architecture and development of a FileNet/SharePoint integration system. • Opened a $10M new market by developing a product strategy and plan for industry specific applications. • Architected regulatory and compliance-specific applications which provided IBM a replacement for their end-of-life (EOL) solution. • Created a blended waterfall Software Development Life-Cycle (SDLC) for a corporation resulting in a streamlined product development cycle and increased efficiency. • Managed a deployment/integration project for Blue Shield of California to increase claim response efficiency.
Managed all strategic product development activities for safety data reporting application. Deployed application and liaised with enterprise customers including Pfizer, Novartis, Lilly and Pierre Fabre. • Orchestrated four major product releases within 1.5 years used by Fortune 500 pharmaceutical companies. • Launched a new method of requirements generation that resulted in a shorter product life-cycle and quicker time-to-market. • Integrated off-shore development team with corporate by fostering team-building to ensure a seamless Software Development Life-Cycle (SDLC) process. • Consulted as a subject matter expert (SME) to other divisions for product features and deployment strategy.
Positioned BrightCom as the primary provider of enterprise conferencing solutions resulting in the increased growth of the integrated conferencing market. Developed product initiatives for web and video conferencing solutions. • Spearheaded initial product release for collaborative solutions resulting in two new revenue streams. This included directing four major product releases (for two products) within 2 years. • Created a media campaign to promote key BrightCom personnel as industry experts. This campaign resulted in several speaking and keynote addresses at industry events in addition to sales opportunities. • Concurrently managed projects for enterprise customers including Twentieth Century Fox, Montgomery Watson Harza, MSC Software and Lennar involving several resources while maintaining an ‘on time, on budget’ record. As a result, Alphalogix won two industry awards for the management of the Twentieth Century Fox deployment which resulted in a savings of $20M. • Served on architecture committee as a visionary for several Alphalogix/BrightCom products which resulted in greater market penetration against key competitors.
Managed consumer product development by overseeing technical and manufacturing divisions to insure deadlines were met and resources were deployed effectively. Designed and created marketing plan and collateral materials for all products. • Launched network appliance targeted at small businesses to reduce their need for IT personnel. • Developed short and long-term product roadmaps to take advantage of new technology yielding a clear vision for potential investment in Net Toaster Networks. • Organized market research activities to streamline product offering resulting in a higher customer acceptance when compared to competitive solutions.