Sweden
I run a global business across three continents. My job is simple to state and hard to do: set the direction, build the team, and deliver profitable growth. As Group Aftermarket Director at TitanX Engine Cooling (a Tata Enterprise), I hold full P&L accountability across EMEA, North America, and South America, owning the strategy, the operating model, and the org that executes it, and answering for it at board level. Two decades in commercial roles across TitanX, MAHLE, and Haldex taught me where profit actually comes from. Now I'm accountable for all of it. One belief: get 1% better every day, and help everyone around you do the same.
Leading the global Independent Aftermarket division with full P&L accountability across EMEA, North America, and South America. - Defining and executing the global IAM growth strategy across three regions - Driving pricing discipline and margin improvement across the full product portfolio - Building a structured monthly review cadence to align commercial, finance, and product functions - Developing the organisation and team capability to support scalable, long-term growth.
Led the EMEA aftermarket marketing, pricing, e-commerce, and category management functions as a member of the EMEA Management Team. Brand & Campaign Development - Conceived and launched multiple original brand campaigns including the Thermonator Tour, Tatort Thermo, It's a Match and the Workshop Heroes campaign building MAHLE's aftermarket brand presence and workshop-level engagement across the region Commercial Strategy - Drove the strategic development of MAHLE's EMEA e-commerce business, defining the growth roadmap and execution framework for digital sales channels Pricing & Commercial Policy - Designed and implemented a new standardised pricing strategy across EMEA, balancing market competitiveness with profitability and contribution margin discipline Category & Business Development - Led category business development across EMEA, aligning product portfolio priorities with regional market demand and commercial opportunity.
Independent consulting
Led global marketing, CRM, sales excellence, and commercial strategy with 4 direct reports. Post-Merger Integration - Served as a key leader in the SAF-Holland/Haldex post-merger integration, Sales Excellence - Ledestablishing standardised sales processes and commercial frameworks across the regiona and channels E-Commerce & Digital Growth - Scaled the global e-commerce business by 250%, defining the strategic roadmap and driving execution across markets Market Intelligence & CRM - Built and embedded a structured market data analytics capability, enabling data-driven commercial decision-making across regions - Oversaw CRM strategy and implementation to support sales excellence and pipeline discipline globally Brand Positioning - Led global brand positioning for Haldex, ensuring coherent market identity.
Responsible to oversee marketing, go to market execution, market intelligence and data analytics in EMEA.
Responsible to oversee the aftermarket and OE business in Germany, Switzerland and Austria.