Boston, Massachusetts, United States
Based in Boston and currently a Copywriter at Rue Gilt Groupe, I focus on the strategic intersection of digital media and brand voice. My approach to communication is built on a foundation of two years in the Seattle digital marketing landscape, where I managed multi-channel campaigns and translated complex brand goals into engaging consumer stories. My professional perspective is shaped by a tenure as PRSSA President at Washington State University, where I led an executive board and oversaw strategic operations for the chapter. This experience instilled a focus on leadership, accountability, and the importance of purpose-driven communication in every project I touch. I believe that successful fashion e-commerce requires more than just high-quality content; it requires a deep understanding of digital strategy, audience behavior, and the ability to maintain a consistent brand identity across all platforms. Professional Focus: Digital Media Strategy: Leveraging data to drive organic social and content engagement. Creative Copywriting: Developing brand-consistent messaging for the fashion and lifestyle sectors. Strategic Leadership: Managing cross-functional projects and stakeholder expectations.
Lead digital marketing strategies for a diverse portfolio of clients, with a focus on organic social media, content marketing, and audience engagement. Create and implement results-driven campaigns, drawing on strong analytical skills and tools like Google Analytics, Meta Business Suite, and Sprout Social. Manage client accounts from strategy to execution, ensuring consistent branding, performance tracking, and optimization across platforms. Skilled in SEO, SEM, email marketing, and social media management, with a collaborative mindset and strong cross-functional communication.
Led the executive board and general members, fostering collaboration, accountability, and enthusiasm across all chapter initiatives. Oversaw chapter operations including membership meetings, committee formation, event planning, and faculty-advisor partnerships. Spearheaded recruitment, communications, and strategic planning for the chapter’s semester goals.
Created and posted real-time content across Instagram and Twitter to promote WSU Volleyball. Collaborated with the DOVO, SID, and Athletics Marketing to align digital content with larger sports campaigns. Contributed to game-day coverage, highlight reels, and content planning that increased fan engagement.
Assisted with internal and external communications, including newsletters, website updates, and social media. Supported branding projects and event promotions through content design and copywriting. Gained hands-on experience with Microsoft Office Suite, Canva, and basic CMS tools.