West Linn, Oregon, United States
-Managed 50+ projects weekly, liaising with clients, vendors, graphics team, and logistics to meet client deliverables - Coordinated influencer gifting, event décor, and external/internal swag with marketing and sales teams for blue chip clients - Curated and pitched presentations tailored to client budget/event up to $100k per project
-Identified, acquired, and developed integrated brand partnerships that generated ROI, drove traffic, increased customer engagement, and lifted brand sales for Carl's Jr./Hardee's and IHOP -Lead account management, new product development, creative, and production for 5-7 kids meal promotions, at any given time, worked with licensors and maintained daily communications with Carl’s Jr. and Hardee’s to implement seamless partnerships -Established new and maintained existing relationships with an extensive list of potential partners and clients via phone, mailings, meetings, and email communications to secure national strategic partners for Jam City and Nintendo
-Led research efforts for the Marketing Plan and Licensing Recommendation decks to share with our largest client, Carl’s Jr. and Hardee’s -Supported CDM’s business development team by curating internal and external facing decks for new client outreach -Coordinated between CDM’s internal creative department and freelance graphic designers to maximize efficiency on projects -Managed interns and placed them across CDM’s accounts to best match their interests and strengths
-Worked with content management systems (CMS) to manage and maintain four custom microsites and digital integrations -Ran metrics using Google Analytics to create client reports communicating weekly activity on the microsites -Kept pulse on music tours to curate photo galleries and create blog posts for OneNation.com and MegaCountry.com