Bavaria, Germany
Dynamic media and marketing leader with extensive experience in spearheading consulting teams and driving strategic initiatives across digital and traditional channels. Proficient in cultivating client partnerships and enhancing brand performance through innovative video activation and audience engagement strategies. Expertise in developing performance measurement frameworks and leveraging analytical insights to inform decision-making. Committed to fostering collaboration among cross-functional teams to deliver impactful media solutions that align with client objectives.
• Lead a cross-functional media team of 23 people, ensuring seamless execution, budget efficiency, and KPI alignment for multi-market campaigns for LinkedIn, BNP Parbias, Dr.Hauschka, Trolli, Marc O´ Polo, Stihl and Develey. • Translate marketing goals into integrated media strategies, driving brand growth and sales impact across digital, offline, and retail channels. • Advise senior marketing stakeholders on channel mix, audience strategy, and campaign optimization, delivering measurable increases in media ROI and customer engagement. • Accelerate brand transformation initiatives, introducing innovative media solutions that support awareness, consideration, and conversion goals. • Grow client relationships and agency revenue, contributing to new business wins and expanding scope through strategic consulting and measurable results.
• Spearheaded strategic initiatives across all digital media channels for ALDI NORD/SÜD, Targobank, Paulaner, s.Oliver and Trolli. • Cultivated strong client partnerships to drive brand performance and engagement. • Developed performance measurement frameworks to enhance decision-making processes. • Led a team of 10 people in delivering impactful media solutions. • Implemented innovative video activation strategies to optimize audience engagement.
• Directed digital media investments across programmatic, video, display and social platforms. • Negotiated large-scale partnerships and created frameworks that aligned buying decisions with client goals and transparency standards. • Established buying frameworks that aligned media investments with client KPIs, improving transparency, accountability, and business relevance. • Collaborated cross-functionally with strategy, analytics, and ad tech teams, ensuring seamless activation and performance tracking across all digital platforms.
• Led digital media consulting for BMW Germany, overseeing campaigns across display, video, mobile, and programmatic. • Directed a team of 5 consultants, ensuring consistent rollout of global-to-local strategies in alignment with BMW’s brand and performance goals. • Optimized campaign performance through data-led planning and audience segmentation, driving double-digit increases in engagement and conversion metrics. • Acted as strategic sparring partner to BMW’s marketing and brand teams, translating automotive business challenges into effective digital media solutions. • Pioneered digital innovation pilots, including early-stage programmatic and dynamic creative setups, enhancing personalization and campaign efficiency. • Strengthened client relationship, contributing to account retention
• Managed a portfolio of 30+ advertisers, optimizing campaign performance through data analysis, A/B testing, and strategic recommendations. • Streamlined campaign workflows, reducing setup time by 30% through improved coordination with ad ops, creative, and sales teams. • Collaborated with sales and product teams to align media solutions with client business goals, contributing to a 15% YoY revenue increase. • Delivered actionable campaign insights and post-campaign analyses, strengthening client retention and upselling opportunities.
• Produced and curated digital content for leading automotive and lifestyle brands, aligning editorial strategy with audience insights and brand positioning. • Collaborated with editorial, design, and marketing teams to ensure cohesive storytelling and cross-channel consistency. • Supported digital transformation initiatives, contributing to the shift from print-first to digital-first publishing models.