Orlando, Florida, United States
I translate complex software into clear buyer value, stronger adoption, and measurable business outcomes through positioning, content, campaigns, enablement, and go-to-market strategy. With a Design Thinking lens, I position data, workflows, and governance to navigate compliance, improve performance, and act with greater confidence. I am now focusing this experience on sustainability software, including sustainable packaging, EPR, LCA, circularity, and resource management.
As Product Marketing Director for Tanium, I help organizations secure the modern enterprise edge - where cloud workloads, mobile endpoints, operational technology, and identity access converge. By leveraging a unified platform that combines real-time visibility, endpoint control, and contextual access enforcement, I enable teams to eliminate silos, reduce risk, and enforce Zero Trust across IT, OT, cloud, and mobile domains. My work ensures that diverse endpoints are not only managed but also secured with full accountability and transparency. My day-to-day responsibilities include market analysis, analyst briefings, extensive Product Management synchronization, and go-to-market planning/creation, while embracing a modern approach to Product Marketing.
Leading go-to-market for key initiatives at Tanium, I focus on driving automated diagnosis and remediation of endpoint issues. My work includes spearheading the Digital Employee Experience (DEX) program to enhance IT productivity and employee satisfaction, and integrating seamless and secure remote support solutions through ScreenMeet. These efforts ensure that our customers benefit from improved efficiency, reduced downtime, and enhanced security across their IT environments.
Since my position was eliminated (via Dell's purchase of Moogsoft), I took advantage of the time off for a once-in-a-lifetime experience of traveling around Queensland and Victoria, Australia, plus Costa Rica and Mexico. It was magical!
Integrated market, user, product, and competitive inputs into GTM materials for internal employees, customers, partners, and analysts. Established clear business value proposition for VP/C-level decision-makers, and provided key technical differentiators for DevOps, System Reliability Engineering, and IT Operations / ITSM users. Coordinated feature release and product launch initiatives with overall marketing strategy. Acted as the "voice of the customer", bringing customer insights into product, marketing/messaging, and customer service decisions. Acquired by Dell September 2023.
Developed product positioning, defined key metrics, planned and executed product launches, and drove GTM strategy to fuel New Relic’s transition from sales-led to product-led growth in B2B Enterprise SaaS. Focused Digital Transformation via integration of Observability and AIOps with IT Service Management (ITSM) to automate the incident management lifecycle.
Defined and measured growth and user engagement KPIs for HP’s TechPulse platform (endpoint management, cloud software, data analytics, machine learning focused on Digital Employee Experience). Built user analytics dashboard for actionable insights, expanded the product into digital subscription marketplaces, automated in-console user communication, managed Insider Program for end-users and partners. *Building user analytics dashboard for actionable insights *Expanding the product into Digital Subscription marketplaces *Automating in-console user communication *Building and managing an Insider Program for end-users and partners
Product marketing and go-to-market strategy for cloud compute devices, digital services, and analytics platforms in segments ranging from SMB to the enterprise.