Tallinn, Harjumaa, Estonia
I enjoy strategic thinking and teamwork with leaders, who work towards bigger goals. Long-term goals and plans always bring a better result. My faculties are accounting, marketing and business growth. Today I focus on two main roles: 1. Finants ja Marketing OÜ (CEO / CMO) I lead an accounting company, focused on growth companies. We help bring clarity into numbers and support leaders in making better decisions. For me, accounting is not just compliance. It is input for management decisions. My team at Finants ja Marketing OÜ is bringing smart systems and automation to our clients' accounting practices. We offer accounting service for service-, industrial companies and startups. We strive for paperless accounting and automate routine data entry. 2. Fractional CMO (Venten) I lead and coordinate marketing across the Baltics (Estonia, Latvia, Lithuania). My role combines strategy and hands-on execution, always with a focus on supporting sales and business growth. I don´t support overconsumption and that is why I prefer marketing projects, that bring together customers and providers, who offer long-lasting and smart solutions. What drives me as a leader – right people in the right roles – trust in the team – clarity in numbers – marketing that supports the business Experiences that have shaped me: Former CMO @ AI & Robotics Estonia (AIRE) Working closely with industry, digitalisation and AI themes. I have a strong interest in the future of Estonian industry – something I continue to follow closely. What I share on LinkedIn? I write about: – #entrepreneurship – #leadership – #accounting and #marketing – my personal journey in entrepreneurship – #volunteering, #community, #socialimpact I also care about the development of Lääne-Virumaa #Virupärane (education, young talents, regional attractiveness). If you feel your accounting or marketing is not supporting your growth – let’s talk. One #Belbin team role characterizes my strenghts the best- I am a #ResourceInvestigator Read more: https://arileht.delfi.ee/artikkel/88163535/ettevote-mis-aitab-oma-klientidel-luua-edu-labi-raamatupidamise-ja-turunduse-koosmoju
As Fractional CMO at Venten, I lead and coordinate Pan-Balti marketing startegy across the Baltic markets (Estonia, Latvia, Lithuania). My role focuses on both strategic and hands-on marketing to support business growth and sales teams regionally. Key responsibilities: – Leading marketing strategy across the Baltics – Supporting sales teams in EE, LV, and LT – Enhancing brand visibility and communications in three markets – Creating and managing marketing materials and content – Contributing to events, website development, employer branding, and stakeholder engagement. This role builds on my earlier experience, when I was supporting Venten’s marketing from 2014 to 2020. My previous work in Omniva’s pan-Baltic marketing team has provided valuable insight into aligning cross-market strategies and building cohesive regional marketing now at Venten. About Venten: Venten is currently the largest organization in the Baltic region serving the metal industry throughout the supply chain – procuring machine cutting tools, equipment, measurement solutions, and other industrial supplies, as well as offering technological advice.
Consulting the board in Marketing issues from 2018-2023 and started again 2026. I help with newsletters, support in the social media management, find partners and funding.
🚀 Chief Marketing Officer (CMO) | AI & Robotics Estonia As the CMO at AI & Robotics Estonia, I lead strategic marketing initiatives, contributing to the growth and development of the organization. My responsibilities include: 📈 Creating a Comprehensive Marketing Plan: Developing and executing a marketing strategy aligned with organizational goals. 👥 Matrix Organization Marketing team Management: Overseeing and supervising a dynamic marketing team of 6-8 individuals within a matrix structure. 🌐 Social Media Strategy & Content Creation: Crafting and implementing effective social media strategies, along with creating engaging content to enhance brand visibility. 📄 Marketing Materials Preparation: Developing materials to effectively communicate our offerings and value proposition. 📅 Media Planning: Formulating media plans to optimize visibility and reach across relevant platforms. ✍️ Content Creation & Thought Leadership: Writing articles and involve journalists to position the organization as a thought leader in the industry. 🤝 Cross-Functional Collaboration: Active participation in the service development, website development, strategy- and international relationship teams. 🛠️ Customer Communication: Building and maintaining strong relationships with clients through effective communication and understanding of their needs. 🎤 Event Organization & Speaker Acquisition: Leading the organization of impactful events, including the renowned "AIRE clubs," and sourcing influential speakers to enhance industry engagement. ✨ Passionate about the Future of Estonian Industry Driven by a deep commitment to the future and development of the Estonian industry, I bring nearly 10 years of valuable experience and a robust network within the Estonian business landscape. My passion lies in staying abreast of industry trends and driving impactful change within the field.
Karl Bilder is a building materials store chain, focused on the B2B segment. Karl Bilder has 4 stores in Estonia. I was a partnering Brand Manager and Marketing Manager. I was entrusted with the management of the company's rebranding project from the planning stage - budget, deadlines, responsibilities, and implementation. I participated in the re-branding project and the creation of promotional materials in cooperation with the brand agency, the Brandmanual. I organized the rebranding process in all channels: stores, web, social media, vehicles, and promotional gifts. I was also the company's first marketing manager. I developed a marketing plan, and ads on social media-, in magazines, on the web, and in stores. In cooperation with the media agency, I helped to publish the company's magazine. I advised regional store managers and management on marketing issues, managed social media, and participated in the e-store and new website project (Magento-based e-store). Read more: https://issuu.com/menuk/docs/2019_01_kb_ajakiri_pages/1