Oslo, Oslo, Norway
Dynamic marketing professional with 10+ years’ experience in management of projects within marketing and web technologies. Strong knowledge of the web, search and online solutions. Certified Google Adwords and Analytics consultant. Skilled Facebook Power Editor consultant. I am sociable and my approach to challenges is oriented towards solutions. Highly adaptive with a constant hunger for new insight and a passion for learning new skills.
My responsibilities include: - In-housing of all digital marketing activities that used to be managed by agencies. This includes initiatives within SEM and paid advertising in social media as well as affiliate marketing initiatives. - Strategic and operative management of search engine marketing at Vy. - Structuring all SEM activities across the corporation - Ad operations (AdOps) for our business units for social media marketing - Marketing activities using CRM, including e-mail, app notifications, SMS, developing e-mail templates; targeting based on customer- and sales data and consents - Content management and marketing of the Vy entertainment app - Sourcing and negotiating content partnerships - Analysis of customer and sales data and enabling the use of such data - Establishing automated marketing initiatives using customer- and sales data - Supporting tender bids within the transportation sector - Developing marketing plans - Handling customer information thgough bulk distribution - Web analytics, conversion tracking and optimization of related activities - Search engine optimization (SEO) of our content and websites - Campaign and sales analytics
NSB is the state-owned rail company in Norway. My main responsibilites include SEM, SEO, paid advertising in social media, campaign planning and execution, campaign analytics, web analytics, CRM and e-mail marketing. I laid the ground work for digital marketing of NSB's car sharing service - Din Bybil.
Developing and running digital campaigns for clients. This involves content strategy, targeting, analysis, optimization, placement, search (paid and organic), and more. Operatively managing and optimizing several Adwords accounts as well as Facebook accounts. SEO for clients.