Greater Harrisburg Area
My favorite artist is Van Gogh, but not for the obvious reasons. What moves me is that he found something urgent and deeply human in the ordinary: a pair of worn boots, a night café, a postman who never asked to be immortalized. He worked largely unseen, pouring everything into craft the world would only recognize long after he was gone. I think about that a lot in this industry, where the best creative work disappears into the brand — invisible by design, felt rather than credited. I started as a painter, where I learned that strong work begins with observation, not assumption. That same instinct now drives my approach to digital strategy and design: understand the audience first, then create content that actually connects. I bring both creative intuition and analytical rigor to every platform and project I touch — focusing not just on producing content, but on building intentional, engaged communities. My goal is to grow into an Advertising Art Director role, where I can lead the kind of visually driven, insight-first creative work that shapes how people see and feel about a brand.
My position plays a pivotal role in shaping Gettysburg College’s online presence. In my role, I am responsible for developing and executing digital strategies that drive engagement, enhance brand visibility, and create meaningful connections with target audiences across multiple platforms. Key Responsibilities: - Develop and implement comprehensive digital strategies to support institutional goals and increase brand awareness. - Manage all social media accounts (including Instagram, Twitter/X, Facebook, LinkedIn, and TikTok) by creating, curating, and scheduling content that aligns with the institution’s voice and mission. - Lead the creation and execution of social media campaigns, ensuring they are timely, innovative, and engaging. - Monitor social media trends and platform updates to adapt strategies accordingly and stay ahead of digital trends. - Collaborate with departments across campus to promote key events, initiatives, and stories, ensuring consistent messaging. - Analyze performance metrics across digital platforms, providing reports and recommendations to improve engagement and reach. - Supervise and mentor interns and student content creators, providing guidance on content strategy and platform best practices. - Manage digital advertising efforts, including paid social media campaigns, META Ads, and other digital marketing initiatives.
My role at Rutter’s encompassed graphic design, marketing coordination, and social media management. I was responsible for, with support from the marketing team, managing all aspects of content creation, visual branding, and marketing communications. From developing eye-catching designs to overseeing media buying and coordinating events, this role demanded a creative, detail-oriented individual with the ability to juggle multiple responsibilities. Social Media Management: - Manage all social media accounts (Facebook, Instagram, Twitter/X, etc.) by creating, scheduling, and publishing engaging content that aligns with the Rutter’s brand. - Photograph and edit high-quality images for social media, website and kiosk menu, ensuring they are visually compelling and relevant to ongoing campaigns. - Create and edit animated videos for social media and digital channels to enhance brand storytelling and promotions. - Monitor and respond to social media interactions, maintaining a consistent brand voice and fostering customer engagement. Graphic Design: - Design in-store and digital signage, ensuring visuals are clear, on-brand, and engaging for customers. - Create various marketing materials such as billboards, posters, flyers, and digital ads, while maintaining brand consistency across all mediums. - Design graphics for website updates, ensuring a seamless and visually appealing user experience. Marketing Coordination: - Perform frequent website updates, ensuring content is current, accurate, and aligns with ongoing marketing campaigns. - Oversee media buying for TV, radio, billboards, and sponsorships, managing relationships with external vendors and ensuring campaigns align with marketing objectives. - Write and publish press releases to promote Rutter’s news, updates, and events. - Coordinate and manage company events, from planning to execution, ensuring branding is consistent across all event materials.