Greater Milwaukee
Passionate digital marketer with a proven track record of driving brand growth on e-commerce platforms, utilizing problem-solving skills and maintaining a highly organized and positive approach.
Currently, manage Amazon advertising campaigns for a variety of brands that range in size and category. On a daily basis, I monitor campaign performance to make sure advertisements are running as efficiently and optimized as possible to give clients to best return. I look at KPIs to determine if changes need to be made within campaigns or if there are issues outside of AMS that are causing shifts in performance. Ensure the client's advertising budget is spent wisely and that client goals/expectations are met month over month. Report advertising metrics on a bi-weekly or monthly basis to clients. Creates new ad strategies to grow sales, campaign reach and visibility on Amazon platform as well as new platforms. Create new automation and reporting dashboards within softwares to optimize campaigns. Keyword, category and competitor research.
Manages vacation rental properties primarily through the Airbnb platform and also through referrals. Sets pricing based on seasonal demand for the area and length of stays. Communicates with guests about their stays along with other questions and concerns. Keeps Airbnb profiles and calendars up to date and optimized with new pictures, listing descriptions and pricing.
Assisted in the redesigning of the company’s existing website to improve navigation, enhance visuals and strengthen engine rankings. Provided administrative support to senior staff including creating proposals and organizing documents. Created new, engaging content for the website and social media such as Facebook and Instagram.
Partnered with the Minnesota Timberwolves ticket sales department to prepare, design, implement and measure success of sales campaign over the course of the semester. Adapted sales techniques to specific clients and promoted products based on individual client needs. Collaborated with a team to develop and apply marketing to increase company revenue.