Stuttgart, Baden-Württemberg, Germany
International and results-driven marketing leader with extensive experience across both corporate and agency settings. My background includes roles in the automotive and FMCG sectors, where I leveraged expertise in digital marketing and data-driven strategies to deliver measurable business growth. My main competencies are: - Proven ability to lead and manage digital marketing campaigns, working closely with internal teams and external agencies to achieve desired results that align with business goals and objectives. - Strong analytical skills and ability to measure campaign effectiveness and to make data-driven decisions. - Experienced in developing and implementing social media strategies. Strong knowledge of social media platforms and a proven track record of driving engagement and meaningful channel growth. - Skilled in creating and curating engaging content for multiple platforms, including videos, images, blog posts and social media posts. - Profound project management skills and the ability to effectively coordinate with cross-functional teams to deliver campaigns and projects on time and on budget. My top 5 strengths from the Clifton Strengths Test: Strategic | Relator | Individualization | Focus | Significance
Leading a team of 50 internal specialists to activate digital marketing campaigns for Mercedes-Benz markets across Europe.
- Led a multidisciplinary team encompassing Digital Products & Innovations, Data & Business Intelligence, Digital Customer Experience, and a Business Development Center (BDC), successfully driving a seamless customer journey within the direct sales model. - Spearheaded Digital Products & Innovations, ensuring a seamless system landscape for direct sales through effective collaboration with Business Units and IT. - Drove data-driven decision-making by creating comprehensive dashboards, providing actionable analytics insights, and implementing AI-powered automation. - Optimized the local Mercedes-Benz website and social media channels, resulting in effective lead generation and an enhanced customer experience. - Directed a 19-member BDC team, optimizing lead generation and qualification through the application of data-driven strategies and direct customer engagement.
- Executive Assistant to the VP Sales & Marketing @Mercedes-Benz Cars Region Overseas, managing daily operations and strategic initiatives. - Steered the Sales & Marketing leadership team through effective workshop and town hall facilitation, fostering alignment on key objectives. - Led Business Transformation projects focused on New Ways of Working and AI implementation, contributing to a more agile and innovative environment. - Championed a cross-collaboration model using Microsoft 365 for 120+ employees across Germany, Singapore, Malaysia, and South Africa, enhancing team connectivity and knowledge sharing.
- Led the Region Overseas Experience Center project, driving efficiencies across 15+ markets in Social Media, Data, Media, Content, CRM, and Web initiatives - Successfully onboarded a new team in Kuala Lumpur, Malaysia, ensuring seamless integration and operational readiness. - Directed the rollout of a global agency model across Region Overseas markets and led cross-functional projects, including the improvement of a customer journey target operating model.
- Developed an international social media strategy for the compact car brand smart, enhancing brand presence and audience engagement. - Established a new agency setup and led data-driven always-on content and award-winning campaigns on Instagram and TikTok, driving brand visibility and recognition. - Led the media & content team for 6-months during the vacancy at the Head of position, ensuring seamless operations and maintaining team productivity.
- Built and enhanced the online-video strategy for the globally known food-brand MAGGI in the german market leading to >30.000 subscribers on YouTube and more than 50 million organic video views by using data and trends for content creation. - Implemented an agile workflow on JIRA for content-planning, feedback and approvals, improving team collaboration and efficiency. - Managed innovative campaigns together with partners like Buzzfeed and Twitch, driving brand awareness and engagement among target audiences.
As an intern during my studies I had the chance to consult Nestlé brands like MAGGI, Nescafe or Wagner Pizza in the field of social media marketing and video-content.