Berlin Metropolitan Area
A seasoned Marketing and Product Marketing/ Management professional with analytical background and an MBA. Expertise in Online Marketing, eCommerce, M&A, end-to-end Product Marketing Management including strategic planning, product management & development, launch planning and project management. Driver of innovative ideas. Category knowledge spans among Internet, (New) Media and Pharmaceuticals. Showed ability to drive for P&L and product results, lead and build effective cross-functional and multi-national teams, creativity in innovative Product and Marketing opportunities and managed key relationships both internally & externally. Specialties: International Profit & Loss Responsibility, Product Development, Product Marketing, Product Management, Contract negotiation, Ideas, Innovation, Product planning and controlling, M&A knowledge, Change Management, Marketing, CRM, Market Research, SEO/ SEM, Affiliate Marketing, PR, Online Marketing, Account Management, Sales
Investor in CineApp (www.cineapp.de)
Founded with Joerg Helferich the Project H2 GbR to provide on a Consulting and Interim basis services around Marketing, CRM, Loyalty, Product Management and Project Management to companies. Portfolios working on: DailyDeal, Glossybox, Styelprofile.me, Doctorpage.sg, Scarosso, Venture-Stars portfolio companies, WAYN, Monoqi, Wine in Black, and others. Business Angel, Early stage and 2nd stage investments into new business globally.
Responsible for Sales, Marketing, Account Management and Product Management at the worldwide leading Social Travel & Lifestyle Community.
Responsible for all Online and Offline Marketing initiatives at DailyDeal stretching from SEO, SEM, Affiliates, Strategic Partnerships, Display Advertising, Print, TV, Radio, Product Management, Planning & Processes, Events, Fairs, Branding, Podium discussions to PR. Entry Point from a Marketing & Product perspective into the Google Offers world in the US. Successfully sold the business with the Management to Google in 2011.