Singapore, Singapore
Kai Ling is a seasoned Key Executive Officer (KEO) with a strong track record in regulatory compliance and governance for real estate marketing and sales activities, ensuring full alignment with industry regulations and internal control standards. She is an established Sales and Marketing professional with a distinguished history of success in the real estate industry, bringing deep expertise in both local and overseas property development sales and marketing strategies. Kai Ling possesses extensive experience across sales leadership, management, client presentations, team development, and strategic marketing execution. Throughout her career, she has consistently delivered strong commercial outcomes while upholding high compliance standards, achieving multiple key milestones and industry accolades that reflect her professionalism, operational excellence, and leadership as a KEO.
Appointed Key Executive Officer, responsible for overseeing compliance, operations, and strategic agency functions. Act as primary liaison with the Council for Estate Agencies (CEA) and other regulatory authorities to ensure full compliance with statutory and industry requirements. Collaborate closely with the Sales Director to manage and execute all estate agency-related initiatives and policies. Work in partnership with the Hong Kong-based Marketing Team to align and implement cross-border marketing strategies and campaigns. Report directly to the Chief Executive Officer (CEO) and Chief Operating Officer (COO), overseeing day-to-day operations and sales performance. Coordinate with Project Departments on all matters relating to new launches, ongoing developments, and mortgage financing requirements. Successfully planned and executed over 20 property exhibitions annually, driving consistent sales and client engagement. Organised large-scale biannual expos in Singapore, showcasing Japanese real estate to hundreds of participants and generating strong investor interest.
Joined one of Singapore's most prominent realty agencies, significantly enhancing my career. Actively engaged on the Propnex PA App, showcasing an impressive array of listings for clients. Achievements: - Top Tagger for the launch of Ki Residences in December 2020. - Project in Charge for Ki Residences and Tagger for projects including Sceneca Residences, AMO Residences, PEAK Residence, LIV@MB, Piccadilly Grand, Lentor Modern, Bartley Vue, Holland-Bukit Timah Cluster, The M, Normanton Park, and CLAVON. - Top Exclusive Lister, June 2022. Ranked #106 out of 12,000 agents, June 2021. - Proficient in utilizing the Propnex PA App for property listings. - Expertise in managing and leading real estate projects. - Strong track record of high performance in competitive market scenarios. - Proven ability to build and maintain client relationships. - Demonstrated excellence in real estate sales and project management. - Consistently recognized for outstanding performance and dedication to client success. - Committed to helping clients achieve their real estate goals through personalized service and expert market knowledge.
Assistant Manager S P Setia International (S) Pte Ltd • Manage Joint Marketing Agencies to deliver sales results for Daintree Residence. • Provide budget & fiscal estimate for launch and post launch of Daintree Residence. • Created marketing plans for pre-launch, launch and post launch of Daintree Residence. • Maintain and track expenditure for marketing budget. • Deliver timely updates of market and competitors, both local and abroad. • Work with lawyers, clients and agents for each unit's administrative requirement and processes. • Deliver timely updates to local authorities. • Build and maintain relations with clients, suppliers, business associates and vendors. • Create weekly events and provide post event analysis for reporting. • Running local and overseas events and expos. Past Roles: • Launched and managed numerous overseas property campaigns and road shows from Australia, the United Kingdom and Malaysia. • Able to establish relationships and synchronized with overseas office counterparts and appropriate authorities on relevant approvals and organization requirements. • Carried out inter-office training and briefings on regular basis in Malaysia and Singapore. • Coordinated and oversaw the marketing for the Singapore launch of Daintree Residence, Singapore; UNO Melbourne & Sapphire by the Gardens, Australia. • Worked with sales team to sell out 2 local developments, 18 Woodsville & Eco Sanctuary.
- Worked with a team for Sales pitches to clients - Organised major campaigns campaigns and roadshows on a daily basis - Administrated in the World Wide Fund drive and Earth Hour 2013 campaigns
- Liaison with colleagues, clients and directors to prepare detailed valuation reports and surveys for site visits, survey competitor project sites - Prepared marketing presentations and reports - Carry out product sales daily in the sales gallery - Preparation and analysis of sales comparables - Assembled reports for departmental meetings and supporting other departments through ad-hoc data search, and presentation slides