Singapore
KC Chew, Associate Director of Sales, representing Manulife Financial Advisers Pte. Ltd. https://manulifefa.com.sg/rep-disclaimer.html
• Preparing joint business plan and driving weekly/monthly/quarterly reviews of performance against targets • Advising brands on go to market strategy for new product ranges • Planning promotional campaigns and coordinating execution with Onsite Manager • Planning brand marketing engagement including onsite brand visibility, online marketing strategy and co-marketing efforts on social media and offline • Managing price competitiveness, assortment, and stock availability • Working with cross-functional teams to resolve any issues impacting brand performance on all platforms (operations, fulfilment services, marketing, finance etc.) • Conducting regular analysis on sales, traffic, conversion, and customer funnel. Deriving and sharing insight to guide promotional and marketing input • Day to day operations on executing graphic briefs, store set ups, cutting & uploading banners, and campaign submissions to platform • Discussions and execution with platform on campaigns and well as visibility management and submissions
• Develop, monitor and manage the assigned portfolio of brands and merchants under Lazada platform, to achieve sales targets and sellers’ metrics like sales tool adoption • Establish and develop strong key account relationships with a focus on supporting the partners in developing and attaining their business goals with Lazada • Responsible on the management of portfolio pricing competitiveness, product assortment, stock availability, retail buys of brands, negotiation of promotion deals • Ensure Lazada has the latest assortment and best prices in the market by leveraging on competitive intelligence • Work cross functionally with Platform, Campaigns, Operations and Marketing to deliver strategic projects allowing Lazada to offer the best customer experience • Ensure ambitious revenue growth • Coach sellers on competitive pricing, various promotion mechanics, e-commerce marketing and campaign management • Conduct monthly business review to analyse store performance, determining best selling products to promote and further marketing • Promote platform marketing solutions to help sellers increase traffic, visibility and revenue