Istanbul, Türkiye
Sales professional with 10+ years of experience in multi-channel sales and marketing for global brands. Currently serving as Head of Sales at Sôrs, focusing on wholesale and vendor management to drive profitability. Contributed to the development of nine high-margin products for export markets, generating over $500K in revenue. Expertise includes vendor management, B2B sales, retail execution, and team leadership. Proven ability to achieve sales targets, streamline operations, and enhance profitability through strategic cost reduction and effective partner collaboration. Dedicated to fostering sustainable growth and exceeding organizational goals.
• Spearheaded the development and positioning of 9 high-margin products for export markets, generating over $500K in revenue. • Managed key partner accounts, achieving 90%+ monthly sales target realization through effective B2B negotiations. • Implemented vendor management strategies that reduced total landed costs by 15%, enhancing profitability. • Oversaw end-to-end production and logistics, cutting defect rates by 30% and operational costs by 12%.
• Oversaw operations for premium retail stores, successfully launching 3 new locations. • Enhanced existing store performance through KPI tracking, resulting in a 25% revenue increase. • Developed a 20-partner B2B dealer network, improving channel profitability by 8 points. • Led a 5-person sales and operations team, boosting efficiency through targeted coaching.
• Managed a team of over 150 outsourced promoters, enhancing productivity by 25% through KPI-driven strategies. • Directed go-to-market strategies and retail investments across 300+ stores, achieving an 18% YoY growth. • Launched 100+ Samsung experience stores, resulting in a 25% increase in conversion rates and improved shopper engagement.
***Played an integral role in the acquisition of 10 new stores (that generated 3 million $ revenue) across Tunisia, Albania, and Mongolia. ***Worked as International Sales Account Manager between 06.2017 and 05.2018, demonstrated expertise in global account management (Iran, Libya, Tunisia, etc.), opened new stores, significantly increased revenue, and expertly managed partner relations. Managing and driving the franchise business to ensure success for both the brand and franchise partners, developing and implementing the expansion plan in North/South Africa & Eastern Europe Ensuring KPIs towards franchise stores are met, leading a team of 3 (merchandiser planners) and directly reporting to the International Sales Director, Executing overall sales management in respective countries, identifying potential franchise partners, handling all contract and legal issues, Actively involving in franchise stores budgeting and forecasting processes, coordinating stock levels and control, keeping close track of market trends/dynamics in the retail industry, analyzing critical sales figures.
***Executed crucial visibility activities for Boyner Online, demonstrated expertise in product positioning in the e-commerce channel, actively collaborated with agencies, and formulated effective promotion actions and other exclusive activities. ***Successfully launched the CR7 (Christian Ronaldo ) Project that achieved %55 sell-out in 4 weeks and %25 LFL growth. Effectively managing and nurturing the relations with the respective strategic key account (Boyner), driving efforts to achieve season-based sales goals for the football and athletic training categories, Enabling the best presentation of category stories and product availability, maintaining close contact with related teams for door-level assortment plans that contribute to a differentiated consumer experience, Aiming to ensure exceptional customer service by developing trust relationships with key client personnel, and working in alignment with Central Europe (CEE) sales counterparts to achieve the best possible results for the brand, Carrying out visual merchandising activities, analyzing past data to develop category action plans, managing inventory based on seasonal targets and sell-thru objectives, and prioritizing digitalization in operations.
***Acted as the Project Lead for the “Runify” Project, coordinated all units, and enabled the project to be entitled as a best practice example. ***Effectively managed a major wholesale local channel performance category revenue (5M$) and generated 20% growth in FY15. Accountable for managing running, women’s training, tennis, basketball, and young athlete categories, aiming towards to achieve critical category and channel sales targets and maximize store visibility with on-point actions; directly reporting to the Category Sales Manager (also indirectly to Channel Sales Manager) along the way, Taking effective marketing/product marketing actions, ensuring marketplace transformation, transforming 10 multi-brand doors in the sporting goods category, and supporting key retailers to expand in the domestic sports market, Leading data collaboration attack plan for 10 key retailers to optimize sell-thru and inventory management, implementing new concepts for key customers, executing the Black Sea region attack plan for unserved cities, and creating category specialty doors for key cities.
***Expertly managed a major wholesale revenue budget (2M$), ensured a valuable growth (14%) in FY14, and generated a 1M$ worth of wholesale revenue. Effectively managing strong relations with existing retails (50+) across the Eastern Anatolia and the Black Sea regions, driving efforts to acquire new retail points and significantly expand Nike business with 10 new multi-brand stores; directly reporting to the Channel Sales Manager along the way, Accountable for marketplace transformation and transforming 25 accounts in the sporting goods category, actively seeking new store and business expansion opportunities and preparing comprehensive retail guidance for multi-brand retailers, Keeping close track of competition and market dynamic to report category managers, improving product and pricing knowledge and periodically analyzing the prices by season.