Wroclaw Metropolitan Area
I am a passionate Mobile Apps Monetization & LiveOps Manager with a proven track record of driving product revenue and user engagement. After starting my career in the fast-paced Mobile Gaming industry, I successfully transitioned my expertise to the broader Mobile Apps ecosystem. Today, I specialize in bridging the gap between product growth, LiveOps and sustainable monetization strategies.
- collaborating with Head of Growth & Product Managers to develop and manage strategies that drive monetization in the app portfolio - analysing and defining strategies in order to increase revenue, player conversion, in-app spending, retention, ARPU and LTV - managing & executing quarterly monetization planning - working on apps' monetization from preparation to initial release & their growth afterwards - collaborating on products' Monetization RoadMap - operating, analysing and monitoring in-app actions within the app - working with the team (PMs, Designers, Developers, ASO Managers) to drive monetization strategies, increase efficiency and revenue, developing promotional strategies, identifying opportunities and providing monetization reporting - inventing, running & analyzing A/B tests - consistently trying to discover new ways to improve monetization of our apps by doing market research
- collaborating with product manager to develop and manage strategies that drive monetization in the app - analysing and defining strategies in order to increase player conversion, in-game spending, retention and ARPU - managing LiveOps Calendar consisting of Monetization and Engagement events throughout the year - inventing new monetization offers, writing their design specifications and managing the process of their implementation - managing the product's LiveOps Roadmap and collaborating on planning the team's work - operating, analysing and monitoring in-app actions within the app - working with the team to drive monetization strategies, increase efficiency and revenue, developing promotional strategies, identifying opportunities and providing monetization reporting - running A/B tests - consistently trying to discover new ways to monetize the app by doing research and playing other apps
- creating Live Ops events according to the outcome of analyzed data and product manager’s expectations - improving user monetization by creating attractive offers - designing Live Ops calendar - implementing new ideas related to LiveOps - launching A/B tests - game support / fixing live bugs & problems - working in the game's XML code - publishing new LiveOps events in the game - creating / writing LiveOps related texts - using tools like Google Sheets / Docs, Git, Jenkins and more - working in Scrum / sprint system