Berlin Metropolitan Area
At the heart of my career is a commitment to bridging East and West—finding ways to connect markets, cultures, and ideas so that businesses and people can thrive across borders. I specialise in cross-border consulting, helping companies grow between Europe and Asia by combining the analytical rigour of a strategy consultant with the practical experience of a hands-on entrepreneur. As Co-Founder and Co-CEO of MYCS, a Berlin-based furniture e-commerce company, I scaled the business to 200 people, achieved over €50M in annual revenues, and expanded operations to five countries before a successful exit to financial investor Equivia in 2022. I have also founded businesses in China and Japan, gaining first-hand insight into operating and scaling companies in diverse cultural and regulatory environments. Earlier in my career, I was a McKinsey consultant, advising multinational clients across Europe in a range of industries. Deeply embedded in the tech and startup ecosystem, I leverage both a strong network and practical experience to forge partnerships and create opportunities across markets. Born in Hong Kong, raised in Germany, and fluent in five languages, I combine cultural fluency with deep market understanding. In addition to my consulting work, I founded Bao Gao Club to bring Chinese dim sum culture to Germany through culinary excellence, cultural heritage, and tradition.
I founded Bao Gao Club to bring Chinese dim sum culture to Germany, blending culinary excellence with cultural heritage and tradition. The brand showcases handcrafted dim sum made with high-quality ingredients, introducing diners to the flavours, techniques, and stories that define this culinary art form. Key Responsibilities & Focus - Leading overall business strategy, brand development, and operations - Curating the menu and product range to reflect dim sum’s diversity and craftsmanship - Building partnerships with suppliers, chefs, and cultural ambassadors - Overseeing marketing, customer engagement, and growth initiatives - Managing the team and ensuring consistently high standards in every aspect of the business Bao Gao Club serves as both a dining experience and a cultural bridge, creating greater appreciation for Chinese cuisine and traditions while establishing a distinctive food brand in Germany.
I help companies succeed in cross-border growth between Europe and Asia, providing expertise in market entry strategies, on-ground setup, strategic partnerships, compliance, online marketing, and distribution. With a background as both a strategy consultant and a hands-on entrepreneur, and having lived in multiple cultures, I bring a rare combination of analytical rigor, operational know-how, and cultural fluency to guide businesses through complex international expansion. - Market Entry Strategy & Planning: Crafting tailored expansion roadmaps to enter Asian and European markets effectively. - Implementation & On-Ground Setup: Establishing local presence, including sales structures and operational foundations. - Strategic Partnerships & M&A: Identifying, securing, and managing alliances or M&A opportunities to accelerate market traction. - Compliance & Value Optimization: Navigating regulations and subsidies to maximize operational and financial efficiency. - Online Marketing & Distribution: Designing and executing marketing and distribution strategies to accelerate market penetration and brand visibility.
Advising the founders on strategy, fundraising, and organization building
MYCS is a fast-growing e-commerce brand which focuses on customisable, high quality furniture. The company has a highly scalable business model, enabled by a proprietary configurator/visualization technology which serves as a significant barrier to entry for competitors. MYCS aims to become a leading player in furniture retail. MYCS’ fully integrated supply chain ensures premium quality standards as well as delivery times far shorter than market standard. The company’s unique business model leads to high customer satisfaction and achieves very favourable e-commerce KPIs Highlights of Achievements: - Scaled to >€25M yearly revenues - Raised >€30M in funding - Grown company to >150 people organization with 4 country subsidiaries - Built Performance and Brand Marketing Team - Developed Germany, UK, France, Switzerland, Austria markets - Led Finance & Accounting and established integrated KPI driven planning/controlling system across whole group