Dubai, United Arab Emirates
As a senior executive with over 20 years of experience, I have a proven track record of driving business growth, executing strategic plans, and delivering financial success across global markets. My expertise spans business development, sales management, financial oversight, and turnaround strategies within the mobility, transportation, and aviation sectors. I have successfully led multicultural teams and managed P&L responsibilities across multiple regions, including Asia, the Middle East, and Africa. One of my notable roles was at Turkish Airlines, where I led the Miles&Smiles Loyalty Program with full P&L responsibility. I spearheaded initiatives that increased program sales revenue by 50%, expanded the subscriber base from 1.2M to 1.9M, and secured a $440M co-branded card agreement, boosting revenue by $250M. Additionally, I oversaw the migration to a new CRM and Loyalty Software, enhancing operational efficiency and customer engagement. Currently, as Executive Director of Business Growth at Modaxo AMEA, I lead M&A activities and regional sales strategies to accelerate growth across diverse markets. I implement key sales methodologies, such as Challenger Sales, to enhance market penetration and exceed sales targets. My previous leadership roles at the International Association of Public Transport (UITP) also enabled me to oversee global operations and drive significant revenue growth. A published author and recognized expert in mobility trends, I continue to contribute thought leadership in areas such as transportation innovation, public-private partnerships, and the future of urban mobility. My career reflects a commitment to excellence in delivering impactful results through strong leadership and a deep understanding of the evolving mobility and aviation landscape.
Managed global operations and subsidiaries, holding P&L responsibility for UITP daughter companies/legal entities outside Europe. Achieved 26% growth in membership revenue and led a team of 30 international professionals, optimizing service delivery and operational efficiency.
Led all sales, product development, and marketing, spearheading a business turnaround plan that resulted in a 35% revenue increase between 2019 and 2022. Implemented strategic CRM and pricing strategies, overseeing sales teams and developing new products to meet market demands.
Founded the UITP Academy, achieving 65% average annual revenue growth from 2014 to 2018. Opened 10 new regional training centers and managed full P&L responsibilities while driving global consultancy and expert services.
Led establishment MENA Centre for Transport Excellence in Dubai ( joint entity of International Association of Public Transport and Dubai Roads and Transport Authority) with full responsibility of financial, project and staff management.
Led the post-acquisition restructuring of BH Airlines (Flag carrier airline of Bosnia & Herzegovina) as integration lead, optimizing operations, driving profitability, and enhancing its market position under Turkish Airlines ownership.
• Led the Miles&Smiles program with full P&L responsibility, driving a 50% increase in sales revenue in 2009. • Negotiated a $440M co-branded card deal, securing a $250M revenue increase for 3 years period comparison to previous contract. • Grew the subscriber base from 1.2M to 1.9M, with a 50% increase in award tickets issued. • Oversaw the migration to new CRM and Loyalty Software, enhancing customer experience and operational efficiency. • Led cost management initiatives and relaunched Shop&Miles Credit Cards, boosting revenue and customer engagement.