Istanbul, Türkiye
As the Chief Product and Technology Officer (CPTO) at Getir, I lead a diverse, multinational team of 400+ professionals across product, engineering, and data functions. I oversee the unique complexity of Getir's SuperApp ecosystem, which comprises 9 distinct hyperlocal services, a fintech offering with banking-as-a-service capabilities, robust internal systems for warehousing, supply chain management and, all homegrown advanced ML driven delivery and growth algorithms. My journey in the digital landscape spans over 18 years, with an unwavering passion for smart, well-crafted digital products and services fueling my career progression in the e-commerce industry. I have worn many hats in my career—developer, product manager, strategist, general manager, each of which has infused me with diverse perspectives and a robust problem-solving ability. During my tenure at eBay, I led the 'Strategy & Operations' team for the Turkey & MENA region, where we planned, executed, and evaluated strategic business initiatives and operations. Additionally, at Getir, I seized the opportunity to build a new q-com marketplace business from the ground up. As the fastest-growing vertical in the company, it required the creation of a dedicated, standalone team to manage the business end-to-end - a challenge I relished and a testament to my abilities in strategic development and leadership. Since 2017, I have embraced general management and leadership roles, spearheading business operations with a commitment to operational efficiency and continuous innovation. This has not only enriched my leadership abilities but also provided a comprehensive understanding of managing diverse business functions. While I have stepped away from the coding keyboard professionally, I still take immense pleasure in experimenting with emerging development technologies and platforms through personal projects. A lesser-known fact about me is my past role as the lead singer of the pop-rock performance band "Pijama". With two studio albums, several music videos, and countless live gigs to our credit, this experience has nurtured my creative instincts and honed my skills in team collaboration and public engagement.
As CPTO, I lead a diverse, multinational team of 400+ professionals across product, engineering, and data functions. I oversee the unique complexity of Getir's SuperApp ecosystem, which comprises of 9 distinct hyperlocal services, a fintech offering with banking-as-a-service capabilities, and robust internal systems for warehousing, supply chain management and all homegrown ML driven delivery and growth algorithms. In this capacity, I navigate the complex challenges posed by a multi-app business model while driving a transformative shift in product management approach and engineering culture, following an intense period of hyper-growth.
Leading a dynamic, multinational product organization of 120 people, responsible for the management of a vast portfolio of products, ranging from our global mobile app to our internal warehouse and supply chain products, delivery and growth campaign algorithms etc.
Led the successful development and implementation of a new q-commerce marketplace business, "GetirLocals" (GetirÇarşı), while serving as a key executive at Getir. Assembled and cultivated a high-performing team of 300 professionals to manage and operate GetirLocals end-to-end as a standalone business with its own P&L accountability. Achieved exceptional results such as reaching several million buyers and thousands of merchants, in less than 20 months.
Led the "Strategy & Operations" team that plans, executes and monitors strategic business initiatives and operations of the organization.
Led new strategic business initiatives and product development projects for eBay Turkey & MENA region. Representing & supporting the CEO both internally and in global eBay organization as Chief of Staff.
Product leader for all buyer related modules and products (Discovery, Search, Order & Postorder, Payment) of GittiGidiyor.com Led buyer experience team that was responsible for: • Shaping the product strategy according to the local and global trends along with monitored user behaviors and feedbacks. • Shape and steer new modules during creation process by researching industry trends, getting in touch with Ebay counterparts and investigating possible partnerships. • Create new business ideas by researching and following global Ebay know-how, industry related events, publications and announcements along with participation in professional organizations. • Designing product developments & projects that will create a sustainable revenue channel, increase loyalty and help improve other key performance indicators of the company. • Evaluating user feedbacks compiled by customer support and transforming these feedbacks to improvement projects or new module projects. • Conducting various usability tests for existing / new modules of the website. Evaluating the outcomes and transforming them to improvement projects or new module projects.
Worked directly with co-founders to enhance end-to-end product experience based on funnel analysis, UX research and new business requirements.
Worked with marketing manager on all offline & online marketing activities, launched 3 national TV ads, 2 of the most successful viral campaigns in Turkey (Ah Anam Lahanam, Fulya’nin Intikami) and several PR activities with celebrities.
EDS Solutions, an independent software development company that provided outsourced engineering resources to corporations in need. Worked on intranet web application development for companies such as Şişe Cam and Alcatel.