Istanbul, Türkiye
Marketing & Product Management professional with an engineering background and 10 years of experience across leading global industries including automotive, telecommunications, FMCG & aviation. At BMW, I specialized in digital media strategy, brand management, and offline media, driving impactful communication and consumer engagement. Currently at TAV Operation Services, I manage product development and lifecycle processes, broadening my expertise into aviation services and loyalty. My unique combination of engineering mindset and marketing creativity allows me to approach challenges analytically while delivering innovative, business-driven solutions. This versatility has enabled me to adapt seamlessly across sectors and functions, from digital strategy to product management. Now, I am seeking international opportunities where I can leverage my cross-functional expertise to create value in dynamic, global environments.
Responsible for - Creating & Executing BMW Annual Brand Strategy - Media Strategy & Planning (Digital & Offline) - Budget Management - 360° Marketing Communications - Go-to-Market Plans of Product Launches - Coordinating CRM Activities (CDP, e-mailings, telemarketing etc.) - Market Research (Brand Health Tracking)
1st Rotation: Consumer Business Unit, Red Segment (July'16-Feb'17) 2nd Rotation: Enterprise Business Unit, Pricing & Revenue Management (Feb'17-July'17)