Istanbul, Türkiye
Strategic marketing leader with 12+ years of hybrid experience across global FMCG giants and high-growth tech startups — delivering brand strategy & execution, digital growth, and commercial transformation across Türkiye, MENA & EMEA. Proven track record in whitespace innovation, portfolio strategy, disruptive campaigns, and topline growth across diverse categories and complex ecosystems. Recognized for turning deep consumer insights into actionable impact and leading high-performing, cross-functional teams. I operate at the intersection of structured brand building and agile digital acceleration — blending the discipline of multinational marketing with the speed and creativity of tech-driven scale-ups. This hybrid background across both legacy and emerging business models enables me to future-proof brands and unlock scalable, long-term value.
Leading team of flavored sparkling soft drink category
n11 is one of the leading marketplace e-com platforms of Turkey and owned by Getir. Leading n11's end-to-end marketing function with a team of 13.
Leading GetirÇarşı | GetirLocals' 2 different departments: marketing and category management. - Directly reporting to CEO - Leading team of 9 Marketing: Leading GetirÇarşı | GetirLocals' marketing team and responsible for end-to-end brand equity - from brand development strategy to brand building executions- Category Management: Leading GetirÇarşı | GetirLocals' category team and responsible for 15+ different categories’ PnL & business management.
Responsible for whole Savory Category with 5+ brands (Çizi, Krispi, Pretzel sticks “Ülker Çubuk Kraker”, Ülker Simit Cracker, Taç Cracker)
Unilever Spreads category / Upfield Unilever has sold spreads category to Upfield, part of one of the largest Private Equity funds KKR. Upfield is the #1 plant-based foods company in the world. Responsible for NAMET Retail Brands (Sana, Becel,Flora,Mazola,Blue Band) and innovation pipeline in 5-year-horizon, in Turkey, Middle East and North Africa countries. Leading Relaunch/Launches of global and local brands (Sana,Becel, Flora, Rama, Mazola) in Asia,Middle East,Africa and Turkey (15+ countries)