Istanbul, Türkiye
- Working with category, marketing, and brand partnership teams to achieve/ over achieve monthly/annual performance KPI's of dedicated category/ies, - Analyzing and interpreting key revenue metrics - i.e. traffic, conversion, customer, basket size, unit price - to give strategic direction to categories marketing investment achieving targeted revenue, - Daily and monthly campaign planning and production. Ongoing/post analysis of campaign performance and reporting, - Planning with marketing team for 360° marketing communication and optimization in order to reach targeted customers and increase conversion for the category/ies, - Closely working with other domains to ensure and enhance collaboration between categories, - Closely monitoring trends, buying habits, competitor and selection gap analysis to enhance buying decisions, - Organizing livestreams for the Fashion Domain. - Preparing the weekly social media plan for the categories within the Fashion Domain.
- Being responsible for providing export partners with monthly social media and visual merchandising marketing assets. - Managing digital communication operations in accordance with luxury brand strategies and customer audiences. - Identifying threats and opportunities within competitors. - Working closely with sales, product and marketing teams to provide better-performing campaigns. - Getting in touch with global teams for product updates. - Undertake individual tasks of a marketing plan of company as assigned by marketing lead - Assisting in analysing sales data to help shape future marketing strategies - Conducting market research to find out customer requirements and sector trends
- Worked in the Retail Sales Department, helped organizing daily sales reports and distributed the related daily reports to the branches. - Worked during economic recession of Turkey, allowing me to learn crisis management strategies of a bank. - Provided administrative support to senior team members. - Prepared weekly sales reports.