Detroit Metropolitan Area
Hola, soy Kiara🤠 A multicultural brand & community strategist who believes marketing should feel like a conversation at the kitchen table with tías y tíos, thoughtful and felt as a real conneción 💖. I work at the intersection of tech, storytelling, and go-to-market strategy, helping companies and project teams launch products people actually understand. Especially when innovation needs translation for the communidad. Right now, I lead communications and marketing for the Open-Source Leg in robotics and prosthetics, building the bridge between engineers, researchers, students, and global partners. My focus isn’t just visibility. It’s adoption, community growth, and long-term ecosystem building. What I actually do: • Turn complex technical work into clear, human stories that drive engagement, usage, and trust. • Build community-first go-to-market strategies that align messaging, launches, partnerships, and content so products don’t just “go live,” they gain momentum. • Help brands expand authentically into Hispanic/Latino audiences through cultural insight, not just translation, because representation without strategy falls flat. • Work cross-functionally with technical teams to clarify positioning, strengthen narratives, and ensure the “why” is just as strong as the product itself. As a Latina, culture isn’t a marketing tactic to me; it’s context. It informs how people build trust, how communities grow, and how brands scale without losing their soul. From studying in Cape Town and Singapore, I’ve intentionally placed myself in unfamiliar environments to better understand how culture shapes communication. Currently, I am learning Mandarin (and somewhat Malay ) because language deepens perspective. Those experiences have taught me that meaningful growth isn’t about scale alone; it’s about connection💖. 📩If you’re building something bold in tech and need strategy with both story and conneción, let’s connect. 📩Or if you are curious about my experience in robotics, open-source ecosystems, or multicultural go-to-market strategy, my inbox is always open.
● Co-wrote NSF POSE report and a press brief in Korea, translating technical milestones into clear narratives; launched a multi-channel engagement plan, quarterly newsletters, socials, and 25 lab check ins, reaching 500 researchers, gaining 333 followers in two months, and growing GitHub forks by 29 % ● Directed migration of 500+ members to Discourse, lifting active posts 62% and improving engagement through structured categories, onboarding guides, and analytics (Google Analytics). ● Streamlined fulfillment for 15+ custom electronics boards, reducing lead time by 20% and securing 8 new DAQ orders that drove a 20% revenue increase. ● Launched OSL’s first newsletter and new social media channels, reaching 500+ researchers, gaining 400+social media followers in two months, and informing content strategy through A/B testing and engagement analysis.
•Assist in the development of various marketing materials to elevate the OnRamps brand among students, teachers, faculty, and educational administrators across Texas. •Collaborate closely with the Communications and Marketing team to conceptualize, film, and edit videos for use across our website and social media channels, with a focus on creating compelling short-form content. •Capture high-quality photographs and videos at various events, including OnRamps course-related field trips, Professional Learning Institutes for teachers, and partner school district visits, to showcase the impactful work we do. •Work collaboratively across departments to ensure that all multimedia assets align with brand guidelines and effectively communicate the OnRamps mission to our target audiences. •Maintain meticulous organization over 3000+ photo & video files within our Box cloud storage system, ensuring easy access and retrieval as needed. •Provide support to the Communications team on day-to-day operational tasks and assist with special projects to advance our communications and marketing initiatives.
•Conducted in-depth analysis of the student body's needs and provided recommendations to improve areas such as racial inequality, academic integrity, and university communication methods. •Developed and implemented new programs aimed at improving the quality of education for the student body. •Conducted surveys and focus groups to gather feedback and data on student experiences, and used insights to improve the university's policies and practices.
• Coordinated and executed successful tabling and outreach efforts resulting in a 10% increase in student engagement with the Dean of Students programs and services •Contributed to the excecuition and implementation of multiple Student Activities programs, including the UT Marketplace, resulting in a record-breaking attendance of over 1,500+ students • Demonstrated exceptional communication skills and provided outstanding customer service to students, staff, and faculty • Assisted in the coordination and execution of 50+ student organization events on campus, ensuring the successful implementation of student freedom of speech, expression, and assembly on campus.
•Mentored and provided guidance to 5 incoming freshmen in developing and achieving their academic and personal goals •Conducted regular coaching sessions with an emphasis on character and vision development •Fostered a supportive and positive environment for students to discuss their struggles and challenges •Resulted in a 100% retention rate of mentees from freshman to sophomore year.
•Execute 2 engaging Instagram takeovers based on pre-determined content schedules, providing insights into your daily life and experiences abroad in Singapore. •Create captivating Instagram Stories, posting a minimum of 5 to 10 stories per takeover, using #LonghornsAbroad hashtag and Texas Global GIPHY stickers to enhance engagement. •Contribute to the Education Abroad Blog by writing 2 insightful posts before departure, during your program, and upon your return, covering various aspects of your study abroad experience, including cultural immersion, academics, and re-entry challenges.
•Analysis of local market & past data to create a local marketing strategy to promote campaigns while building AIESEC brand image through the National University of Singapore and AIESEC in Singapore •Designed and copywriter collaterals to encourage more youths to embark on the AIESEC program- Global Volunteer •Maintaining and establishing AIESEC's partnership with the National University of Singapore •Collaborate with the Outgoing Global Exchange team in AIESEC to help facilitateand promote global volunteer exchanges for students going overseas by creating a 3 week marketing campaign to promote Global Volunteer Program