Soe Han

Early Career Professional

Utrecht, Netherlands

About

Early career professional based in Utrecht. I delivered measurable results including a 547K-reach CRM campaign, a 14% organic traffic uplift, and ownership of a national affiliate partner programme. Comfortable working across multinational, cross-functional teams in Southeast Asia and Western Europe. I am also a recipient of Life-port Netherlands & Taiwan-Europe Connectivity Scholarships.

Experience

  • Performance Marketing Intern at Bugaboo
    Sep 2024 - Mar 2025 · 7 mos

    • Owned weekly CRM performance reporting (19+ reports) using Salesforce Marketing Cloud and Google Analytics, tracking open rate, CTR, revenue, AOV, and conversion rate to inform management decisions. • Independently designed, executed, and analysed 4 A/B tests across 6 EMEA markets during Black Friday and built a company-wide learnings repository still used by the team. • Managed the Netherlands Affiliate Marketing programme via Awin as primary publisher contact — updated commission/discount structures and conducted quantitative (ROI, conversion rate) and qualitative (brand alignment, trust) gap analysis of affiliate partners. • Designed and executed an end-to-end CRM email campaign across 8 countries, reaching 547K+ subscribers with a 27% open rate Built an automated Paid Media campaign-tracking calendar adopted by the team with a user guide for future interns.

  • SEO Content Writer at Runnr.ai
    Feb 2024 - Jun 2024 · 5 mos

    Published long-form SEO content that ranked #1 on Google for high-intent keywords in the AI and SaaS space. Focused on strategic keyword research, user-centric structuring, and data-driven storytelling to drive organic growth and position brands as thought leaders.

  • Sales & Operations Intern at Road Rebel Global
    Sep 2022 - Jan 2023 · 5 mos

    • Supported the coordination and streamlining of logistics for international production teams within the film and entertainment industry. • Facilitated cross-border communication to assist with vendor coordination, managing schedules, and resolving operational challenges under tight deadlines.

  • Operations Support at COCON
    Jun 2022 - Sep 2022 · 4 mos

    COCON is an Amsterdam-based startup offering high-quality spa treatments in customer’s homes. I assisted Operations Manager in planning logistics, office maintenance, scheduling, and data entry.

  • Editorial Intern at MYANMORE
    May 2019 - Jul 2019 · 3 mos

    Assisted in transcribing, fact checking, copyediting and proofreading articles and newsletters Authored lifestyle and entertainment guides, and interviewed and reviewed visual and musical artists See a collection of my works at Myanmore! https://t.ly/9ofs