Zurich, Switzerland
An Optimist and curious Citizen of the global world. An Expert and Senior Advisor in Branding and Marketing & Communications. A Culture Change Agent and tested Workforce Enabler. An Executive Coach of Current and Next Generation Leaders. A Strategist with strong hands-on Execution and Client Focus.
We help organization think through what they want to stand for in the long term, beyond any product or service they offer today. We do this by helping them re-think their brands from an employee/employer and digital experience perspective, and successfully blend the digital with the analog world. We assist organizations in creating an authentic Corporate Character that is able to generate magic moments for all its constituencies, thus achieving enduring stakeholder engagement and loyalty. We believe: It’s about more than money and productivity. It’s about fun and individuals as well as collective self-fulfillment. Brands are driven by humans - Culture equals Brand. We don’t only provide advice. We help organizations implement ways of unleashing new energy by using smart and fun-to-use technologies and turning employees from affected order receivers to value generating contributors, and attract and retain new generation workers
We disrupt the traditional wine, beer, & spirit market in greater China. European-Asian invested and managed BottlesXO is a completely new digital experience that delivers quality wines, beers & spirits for a reasonable price. We are a community, an APP (IOS Android WeChat), an E-Commerce (TAOBAO, ELEME) and a fully independent 1-STOP Solution that connects consumers vertically with the producers. We deliver instantly, chilled & on demand, to your home, the office, a restaurant, a park a beach, anywhere, with no delivery fee or minimum order, in Shanghai, Suzhou and Hongkong.
http://dodifferent.com/ http://www.handelszeitung.ch/sesselwechsel/joerg-winkelmann-ist-neu-senior-executive-consultant-bei-dodifferent-608422
Lead a global community of more than 3000 C-level executives, academic partners, SMEs and influencers focused on enhancing and evolving the profession of chief information officers through P2P exchange of best practices and actionable insights.
Senior Corporate Executive, member of IBM’s “Integration and Values Team” (the top 300 executives of the company) reporting to the head of a $40 billion business. Provide advice and counsel to the regional GM and his senior leadership team on matters involving strategic communications and marketing. Directly accountable for the IBM brand, and demand generation across all client segments, as well as the enablement of the company’s work force and routes to market. Lead IBM’s Marketing and Communications teams in business and country units. Responsible for strategic direction and daily management of “market making” and “market capturing” initiatives such as total future quarter pipeline management across all routes to market, media & analyst relations, employee and field force enablement, social media and web presence, advertising and corporate affairs. Manage a budget of $ 250 million. Provide direct leadership for a European senior staff of 25, and functional leadership and talent development for more than 600 professionals across Europe.
Senior Corporate executive and member of IBM’s “Integration and Values Team”, reporting to the head of IBM Global Sales and Distribution, accountable for the company’s total global revenue in access of $ 100 billion. Provided daily communications advice and counsel to the SVP and GM and his senior management across all of IBM’s global industry and geographic units. Lead a central communications staff of 50 and a global communications team of more than 600 professionals around the world. Overall responsibility for $100 million budget and major programs including media and analyst relations, social media and web, internal, field and business partner communications. Intimately involved and instrumental in the company’s transformation, leading to a values-based management system, IBM’s Smarter Planet Strategy and the repositioning of the IBM brand.
Writing and editing responsibilities in the central editor’s office of Germany’s largest business daily. Beat areas included the IT, Telecommunications and part of the automotive industry.