Bünde, North Rhine-Westphalia, Germany
I support Asian and international FMCG and consumer goods companies in entering and expanding across the European and DACH markets — with a strong focus on retail, distribution, e-commerce and international sales growth. As Managing Director and international sales executive with more than 30 years of experience, I have built and developed sales organizations, managed key retail and distribution partnerships and led market expansion initiatives across Europe and international markets. My expertise combines: • European market entry • FMCG and consumer goods distribution • Retail and key account development • E-commerce and omnichannel strategies • International sales leadership • Business development across Europe • Cross-cultural cooperation between Asia and Europe • DACH market expertise Having lived and worked in China for several years, I understand both Asian manufacturing environments and European retail expectations. This allows me to act as a strategic bridge between Asian manufacturers and European market structures. I support companies with: • European and DACH market entry • Retail and distribution partnerships • Business development • International sales strategy • Key account management • E-commerce expansion • Interim sales leadership • Strategic growth initiatives Industry focus: FMCG | Consumer Goods | Retail | E-Commerce | Household Products | Non-Food | DIY Open to: Advisory roles | Interim leadership | Business development projects | Strategic partnerships | European expansion mandates