Greater Munich Metropolitan Area
Experienced Managing Director with lucrative consumer goods and sports mnmagement experience in international environment. Skilled in Strategic Management, Sales and Marketing Management. Strong business development profile.
• Managing global operations for Bicarbion®, a single point release (SPR) sodium-bicarbonate delivery solution, optimizing digestion and athletic performance. • Developed innovative solution to maintain Constant Millieu Intérieur (CMi), ensuring no adverse effects on users. • Leading strategic initiatives to drive market penetration and increase brand awareness.
Lecturing and tutoring strategic management and sport marketing. Specialization: Go-to-market strategy and Brand management.
Regional (CEMEA) management of sports services and consumer goods. Focus on sales & marketing consultancy including brand development activities. Managing market entry campaigns, scaling programmes mainly through sports.
Full P&L responsibility for the brand's Hungarian and Croatian operation. Cascade the global strategy into an overall local strategy and implement it. Develop and utilize the regional athletes portfolio for brand activation. Create and implement the local brand and category strategies. Seconded responsibility: Full P&L responsibility for the regional (CEMEA) running category inluding - portfolio planning, - defining the category development needs, - defining and implementation of local market entry strategies, - setting and implementing individual "Start2Run" program fo non-running countries ˙(e.g Hungary, Poland, Croatia).
Full P&L responsibility for the consulting activity of 42 consultants. Consulting on go-to-market strategies (B2B) with special attention to the retailer/supplier interface. Managing B2B marketing projects. Responsibility for the sports projects and partnerships of the company (e.g. KPMG, Octagon, Bwin...)