Amsterdam, North Holland, Netherlands
With over 23 years of experience in the digital business industry, I am an experienced program manager. I have a passion for using technology solutions to drive business innovation and growth. I am especially invested in the potential of AI to transform our industry and the way we work. At AirFrance KLM, I was responsible for creating 20% conversion booster for our e-commerce site, leading the design team for 5 years, and directing the setup of our fleet wide onboard portal. My proudest achievement was creating an orchestration vision that enables us to serve our content across all B2C applications. All to be powered by an AI algorithm, ensuring our conversations with customers are safeguarded and personalized. I am always looking to learn and grow, and I am excited to connect with other program managers and professionals in the industry who share my passion for AI and the potential it holds. If you have any tips, tricks, or just want to chat, feel free to reach out!
Leading the team that Transforms Processes by using New Technologies (basically Artificial IntelligenceI). Our assignment has been granted by the KLM Ex-Com and is one of ten strategical KLM tracks within our new Strategy.
Large-scale change processes improving Group IT Development performance.
Leading in-house design team to supply B2C and B2E agile teams with strategic and surface design and copy.
Headed the team that created the supplier independent onboard portal solution for Air France KLM currently applied fleet wide.
Headed the team that created FlightGuide and Rate the flight. The first achieved the highest customer satisfaction for three years in a row. The second resulted in a 20%+ sales conversion uplift.
Led responsive design klm.com migration based on a standardised component library.
Responsible for the joint-mobile website (which also provided functionality for the mobile app).
Responsible for the operation and innovation in the full e-commerce landscape.
Ideation and creation of first software applications for in-shop handhelds and web app for store planning and shelf rebuilds.
Design and implementation of the B2C full-filment processes to sell Nuon DIY home security kits.