Jing'an District, Shanghai, China
As an international business management professional, my personal areas of expertise include Strategy Design & Implementation, Business Development, Partnership Management, Portfolio Management, Ecosystem Development, Government Relations, Talent Acquisition, Intercultural Communication.
Responsible for Business Development, Gov. & Partner Relations, Marketing and Communication, Operations of LEGO Education competition - FIRST LEGO League in mainland China, Hong Kong, Macao and Chinese Taipei. Lead 3 team members and 200+ staff of partners from 7 key accounts for $ 8M+ sales, 50+ large-scale events, 500K+ students & community members reach and 3B+ impressions annually. Develop comprehensive sales & marketing strategies for Greater China’s unique market landscape, encompassing product launches, digital campaigns, trade shows, conferences & workshops.
Promoted to the Senior Strategic Partnership Manager position in charge of relations with Chinese Ministry of Education, Ministry of Science & Technology, University Relations and University Programs in the Southern China Region, which covers 50+ partner universities, 15 key accounts and $ 6M revenue in East, Central, South and West China areas. Lead 4 team members in Joint Research & Innovation Efforts and International Collaborations Programs to identify global key influencers of academia and industry in focused technology pillars, and well leverage university programs and business units’ resources to execute an innovative win-win partnership to support IBM business and geography growth. Strengthen and grow the ecosystem by leverage internal and outside stakeholders, such as government, academia, and ventral capital, to transfer IBM technology into faculty and students populations, as well as to impact government and industry policy/decision makers.
Responsible for executive relationships of top Chinese universities in East and Central China area, focusing on strategy implementation, business development, technology partnership, joint research, talent cultivation, marketing and recruitment of the company’s global ecosystem play and growth. Designed, established and run the first international joint research and talent cultivation program on big data analytics among Fortune 500 Company between China-USA with government sponsorship, which the launching ceremony was witnessed by US Secretary John Kerry and China Vice Premier Yandong Liu and IBM CEO&Chairman Ginni Rometty in Washington DC. The partner universities including: MIT, Stanford, Harvard, CMU, Notre Dame, OSU, etc.
Took charge of all activities associated with recruitment, admissions, advising, and student services for international students with primary focus on assigned Far East Asia region. Developed, implemented and maintained talent acquisition channels, Internet tools and social media platforms and various marketing strategies for recruiting and diversity initiatives. Negotiated new site contracts with domestic and overseas partnering institutions and organizations; identified new locations and programs for MBA and EMBA international students. Cultivated relationships with Chinese institutions, corporations and government to foster recruitment.
Assisted Vice Provost in campus internationalization on designing and implementations of China initiatives. Processed and reviewed 500+ applications for Shanghai, London, Dublin and Sydney study/intern abroad programs. Acted as an interim program manager on Shanghai, Dublin Programs’ operation and coordination. Collaborated with program managers on program management and day-to-day service delivery. Consulted with internal and external focal points to ensure alignment on priorities and projects. Worked with overseas sites, partner institutions, faculty, and various departments on campus to develop marketing plans and increased study abroad awareness and participation.