John White, MBA

Marketing agency founder with over 12 years of experience leading marketing teams and scaling companies | Former Inc. Magazine Columnist |

Fort Collins, Colorado, United States

About

Most companies don’t have a marketing problem. They have an attention problem. Great product. Great service. BUT the right people don't know they exist. That’s where I come in. I’ve spent my career helping companies turn visibility into revenue. Not vanity metrics. Not impressions that go nowhere. Real growth. I’m the founder of Social Marketing Solutions, a digital marketing and PR firm I built from the ground up to more than $500K in annual revenue. Along the way I’ve helped startups, Fortune 500 companies, and public figures scale their visibility and authority through strategic marketing campaigns that actually move the needle. More traffic. More leads. More deals. Over the years my work has included: • Launching more than 200 PR and digital campaigns • Managing over $1M in digital ad spend across LinkedIn, Google, and Meta • Growing client website traffic 300–600 percent in under six months • Generating more than 100 million impressions through viral content campaigns • Securing national media coverage in outlets like Forbes, Inc., Entrepreneur, and Business Insider I’ve also had the chance to write about marketing and entrepreneurship as a columnist for Inc. Magazine, where my articles reached millions of readers worldwide. But the real work isn’t the headline. It’s the strategy behind them. SEO that compounds. Content that spreads. PR that builds authority. And marketing systems that turn attention into customers. I’ve worked with companies across industries including SaaS, consumer brands, restaurants, staffing, technology, and professional services. From early-stage startups trying to break through… to established companies looking to dominate their market. Different businesses. Same mission.help good companies get the attention they deserve. Because today, attention is the most valuable currency in business. And the companies that win attention…Win the market.

Experience

  • Founder & CMO at Social Marketing Solutions
    Mar 2014 - Sep 2025 · 11 yrs 7 mos

    Social Marketing Solutions, LLC, (SMS) is located in historic Old Town Fort Collins, Colorado, servicing clients locally and nationally. SMS specializes in online branding utilizing today’s latest social marketing tactics to tell your brand story to potential customers, making it easier for them to find your website and purchase your products or services. We help you develop your online presence and drive engagement by using our proven social marketing techniques.

  • Columnist at Inc. Magazine
    Jun 2016 - May 2019 · 3 yrs

    I write at the crossroads of entrepreneurialism, marketing, sales and social media.

  • Contributing Writer at The Huffington Post
    Jun 2016 - Jan 2018 · 1 yr 8 mos

    I contributed 25 articles to the Huff Post.

  • Chief Marketing Officer - USA at beBee
    Mar 2016 - Dec 2017 · 1 yr 10 mos

    Team drove over 2 million new subscribers in English speaking markets. Landed major media appearances in the U.S. press for the Founders and CEO. beBee is an affinity social network which allows users to connect with other people who share the same interests and experiences. beBee allows you to increase productivity and business opportunities through the exchange of knowledge, ideas and partnerships. But that´s not the only advantage, because when you connect in beBee, you can receive truly outstanding interest based content. Are you curious? Join us! beBee.com

  • Staff Blogger at Dice
    Mar 2014 - Jan 2016 · 1 yr 11 mos

    Technology powers companies. Professionals power technology. Dice quickly delivers the opportunities, insights and connections technology professionals and employers need to move forward.