New York, New York, United States
Twenty years in. And the career didn't follow a straight line. It followed lots of curiosity, with intent. It started in television. Format development at Fremantle Media. Then producing across NBC, ABC, FOX, MTV, TLC, and VH1. Learning how stories get built, how audiences get hooked, and how a format either works or it doesn't. That foundation turned out to matter more than anyone could have planned. From there, a decade-plus on the brand and agency side — running global campaigns, managing portfolios, building teams, and learning what Fortune 500 brands actually need versus what they say they need in a brief. Anheuser-Busch. Pernod Ricard. Johnson & Johnson. Mondelez. Condé Nast. Marriott. Brown-Forman. The work earned Cannes Lions, Clios, Webbys, and Shorty Awards — but more importantly, it moved product, rebuilt brand health, and created cultural moments that outlasted the campaigns. The last five years brought the full picture into focus. Everything from the TV years, the brand years, and the agency years turned out to be preparation for one thing: structuring deals at the intersection of brand strategy, entertainment IP, and content distribution. That's a specific place to operate. Most executives come at it from one direction. The ability to speak fluently on all three sides of the table: the brand needs, the IP's value, and where it lives, is what makes the difference between a deal that closes and one that stalls. That's the work I'm loving right now. And it's the most interesting work yet.
Led branded long-form content and premium IP development from concept through distribution, aligning brand, studio, and platform goals across linear, streaming, and digital ecosystems. Drove 360° campaign strategies that integrated media, POS, OOH, and multi-brand collaborations to extend storytelling beyond the screen. Served as the strategic connector between brands, agencies, and studios—translating marketing objectives into scalable, serialized entertainment formats with measurable commercial impact. Built and closed multi-tier brand partnerships while balancing creative integrity, audience fit, and business outcomes. Clients include Marriott, Brown-Forman, Icelandic Water, Vita Coco, Surfshark VPN, L’Oréal, and more.
Oversaw JV between Guaranteed Rate and Compass's new mortgage company, OriginPoint. Worked with both marketing leadership and presidents to pinpoint most ideal launch tactics. Built production workflows and content strategy from inception. Partnered with go-to market teams to implement local marketing iniatives in over 50+ markets. Produced OriginPoint's brand takeover at Compass Cares Classic 400+ golf event.
Worked with executive leadership to develop in-coming and internal developed programming - returnables, limited-run series, formatted and competition shows. Transitioned to the branded content team and worked with lead creatives to produce TVC's for all ViacomCBS O&O channels/networks as well as social-impact campaigns in partnership with AdCouncil.
Oversaw development and execution across all productions for PureWow, One37pm and all of GMG’s verticals with focus on cultural moments in the markets. Built a full in-house production team of 15 members, consisting of creative producers, editors, graphic design, writers, shooter/videographers. Built a full production server and took all content and post-production off hard drives (that was fun!).
AbInBev: Budweiser, Stella Artois, Bud Light, Bud Light Ritas, Natty Light, NABLAB J&J: Acuvue, Clean & Clear, Petite Planet Mondelez: Sour Patch Kids, Oreo, Belvita, Trident, Vea
AbInBev: Budweiser, Natty Light, NABLAB J&J: Acuvue, Clean & Clear, Petite Planet