Barcelona, Catalonia, Spain
👋 I’m a UX Researcher with 7+ years of experience and a strong foundation in UX Design and Conversational Design. My background spans edtech, adtech, e-commerce, HRtech, traveltech, fintech, and AI. I specialise in qualitative methods (from user interviews and usability testing to audience segmentation and mixed-method studies) and flexibly adapt to the needs and pace of each team. ⭐️ Throughout my career, I’ve helped shape dozens of products and services by asking the right questions, structuring research processes, and turning insights into confident decisions. I focus on uncovering user needs, validating concepts, and informing strategy through data and empathy. 🧠 My superpower is turning complexity into clarity, making sense of messy input, highlighting what's important, and helping teams move forward with focus and confidence. ✉️ Feel free to get in touch with me: E-mail: [email protected] Telegram: @jvarenikova
Enhancing the core website experience of an online bank for entrepreneurs.
As a freelance UX researcher, I collaborated with product teams to plan and ran researches that informed strategy, shaped product direction, and helped teams make confident, user-centered decisions.
Led UX research and business analysis for digital B2B- and B2C-products. Worked across the full product cycle: from business request and research planning to insights and implementation. Projects & Key Contributions: - Conducted a mixed-method study (in-depth interviews, usability testing, UX audit and competitor analysis) that led to UX improvements and increased the conversion rate of an educational service by 2.3× and average session duration by 30%. - Validated the redesign of an HR platform serving 34k employees through usability testing with 10 representative users. - Led UX research for the redesign of an admissions platform for a private school (1k+ users): interviewed admissions staff, segmented the audience, analysed user flows, mapped CJMs, and optimised the application journey. - Facilitated strategic sessions for a digital outdoor advertising platform (12k+ screens in 150 cities); helped the team align on product direction based on audience priorities and delivered wireframes within tight deadlines. - Drove the research phase for an MVP marketplace (now hosting 800+ vendors), launched by a four-person startup-style team: conducted competitor audit, modeled the target audience, and designed user story maps and information architecture. Beyond research, I contributed to wireframes, UX writing, developer specs, and turning insights into actionable backlog items.
Started as a conversational designer and grew into a UX research role, helping improve a chatbot platform used by major banks and enterprise clients across multiple industries through continuous discovery and user-centered thinking. Key contributions: - Ran user behavior analysis across chatbot flows, identified friction points, and prioritised UX improvements in dialogue logic and platform structure. - Conducted market and competitor research to inform roadmap planning and product positioning. - Planned and conducted usability testing and mixed-method studies to validate new concepts and refine existing interactions. - Created detailed user scenarios, conversational flows, and intent logic for NLP-based systems. - Collaborated with developers across 20+ product releases from early hypotheses to iteration and QA. - Facilitated knowledge sharing: synthesised research, created UX documentation, and ran internal training sessions. - Built and led a team of dialogue designers: hiring, onboarding, mentoring, and process development.